Brands are increasing consumer loyalty with innovative initiatives that combine technology, personalisation, and strategic relationships. Uber’s relationship with Ascenda enables global consumers to redeem reward points...
We live in a fast-paced world where people crave instant gratification. This very much filters into the online shopping world, where consumers see a product or...
Today’s marketers face a conundrum. Their job is simultaneously growing more globalized and more individualized. Campaigns are expected to reach worldwide audiences with one-to-one targeting. The...
Did you know that consumers are increasingly dedicated to giving their money to brands that show they care? It’s true, and it’s not all from a...
The internet has birthed amazing opportunities to market our products and services. Platforms such as YouTube, Facebook, Instagram, and so on are revolutionizing the way we...
In a competitive consumer landscape, it can be difficult for brands to stand out from the crowd and get their message heard. That’s where trade up...
Modern customers are increasingly more demanding when it comes to the quality of the service and products they receive, no mystery to unearth here. While they...
It seems like almost everywhere you look in the US, sports betting, casinos, and daily fantasy sports companies are spending money to get their brands known...
Most Valuable Brands 2020 – US brands, which have not left the top 5 in the list of most valuable brands for a long time , feel the danger in 2020...