The BMW Group is partnering with the gaming platform AirConsole to bring a unique kind of in-car gaming to the road for the first time in...
The new R 12 nineT is being presented for the “100 years of BMW Motorrad” anniversary and is thus the successor to the R nineT, which...
Digital Key Plus is now also available for smartphones with Android operating systems. Customers with compatible devices from Samsung or Google can use it to unlock...
The new MINI Countryman combines electrified go-kart feeling with a reduced ecological footprint and continues the success story of the largest MINI model. The start of...
The BMW Group is presenting international media representatives with the first vehicles in a pilot fleet that will go into service this year. After four years...
BMW presents the extensively updated new editions of its successful Sports Activity Vehicle (SAV) and Sports Activity Coupé (SAC) for the luxury segment. The new BMW...
The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in...
The BMW Group is continuing to drive the digitalisation of access to its vehicles in co-development with Apple and Google. It is now possible to share...
In December 1922, BMW chief designer Max Friz puts the first full-scale BMW motorcycle on the drawing board. At its heart is an air-cooled two-cylinder four-stroke...
The campaign launch will be driven by ‘Friends of MINI’ – Australian icon, Casey Donovan and drag queen, Maxi Shield. Following on from a successful 2022...