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No Joke: DIRECTV is Better than Cable

See why DIRECTV is considered better TV than its competitors when it comes to service and customer satisfaction.

Everyone loves a good laugh. That’s why AT&T and DIRECTV are turning to familiar funny people to show you why we’re a better choice than our cable competitors.

The new campaign takes a light-hearted look behind the scenes of a fictional cable company. John Michael Higgins joins other famous comedians to portray a group of clueless cable executives hopelessly searching for ways to compete against DIRECTV. Of course, they don’t have a chance, but they deliver a lot of laughs in the process.

Here’s the first of three ads in the campaign.


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