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Top 10 Laptop Brands in the World 2023

Top 10 laptop brands

Since the introduction of the first clamshell portable laptop, the Compass, by John Ellenby & his company Grid Systems in 1982, laptops have undergone constant evolution. Despite this progress, the fundamental design of opening and closing a laptop, set by the Compass, remains the standard benchmark. Today’s powerhouse laptops are a far cry from the initial portable computers. we present the Top 10 Laptop Brands in the world 2023 from across the globe. These brands have consistently been at the forefront of technology and innovation, providing exceptional customer support, making them formidable players in the laptop industry.

We went ahead and listed what we believe qualify as the top 10 Laptop Brands in the world. To keep it simple, we have rated them in terms of the tech specs that they offer and how much bang for your buck you get with these purchases.

Laptops are a necessity in Today’s times, and on the bright side, they’re never in short supply, and there’s one for everyone with their own budget. On the downside, there are so many that choosing the best one for your needs can get overwhelming. So, to bring the light on brands that cater to our consumer needs, Here’s a list of the Best Laptop Brands for 2023.

10. Samsung – Top 10 Laptop Brands

TOP 10LAPTOP BRANDS IN THE WORLD

Samsung is a huge name when it comes to smartphones, tablets, televisions, air conditioners, and refrigerators. With their service centers worldwide, it’s one of the most popular electronics brands.

However, when it comes to laptops, they do not have a large customer base. Most of users avoid going with Samsung due to its poor battery life and classic design.

Some of the best lineups from the company include the Galaxy Books, Notebook 9, Notebook Odyssey, and Notebook Flash. In addition to that, the company also includes several Chromebooks in its repertoire.

The Korean brand has introduced some of the popular laptops such as ATIV Book 9 Pro and ATIV Book 9 Plus. These laptops are known for their ultra-thin design and great specifications.

Samsung posted KRW 70.46 trillion total revenues as well as KRW 4.31 trillion of operating profit for the period that ended on December 31st 2022. For the whole year, the company reported 302.23 trillion in revenue, a record as well as the company earned KRW 43.38 trillion operating profits.

Samsung is best known for its excellent tech support. If you encounter any gadget-related issue, the experts are just a call away. You can also reach them immediately via emails and live chat support. Moreover, there are several service centers across the globe for accessible support.

Brand Pros and Cons :

Pros:

  • Slim gadgets.
  • Decent set of specifications.
  • The gaming lineup performs as per expectations.

Cons:

  • Underwhelming design
  • Poor battery backup
  • Warranties aren’t covered for upgraded gadgets

Design : 7/10

Support and Warranty : 7/10

Innovation : 6.5/10

Technical  Specs: 6/10

9.Razer – Top 10 Laptop Brands

Razer Blade Laptop

Since its inception in 2005, the company has committed itself to revolutionize gaming with its diverse range of gadgets. Their laptops are known for the graphics and overall game-playing performance. The exceptional processing power on display justifies the exorbitant price tags.

Razer comes up with a unique feature for laptops and one can explore the entire range of gaming laptops that will be suitable for work and play. The laptops come with best graphics on great display that has the newest technology comprised within the system.

Razer isn’t a company that creates devices for general use. Instead, the brand makes gaming laptops with different screen sizes. In addition to that, the company also deals in gadgets for the creators and designers.

Razer offers a decent and expansive support community for the users to interact with. Apart from that, in case of extensive issues, you can connect with their technicians over online channels, telephonic conversations, and emails. The brand attends to physical servicing requirements via its servicing partner in Acro engineering. The one year warranty on offer covers all the manufacturing defects.

Brand Pros and Cons :

Pros:

  • The brand manufactures some of the best gaming laptops.
  • Accessible technical support via service partners.
  • It has global presence.
  • Insanely powerful gadgets.

Cons:

  • Higher price tags.
  • Usually low storage.

Design : 7.5/10

Support and Warranty : 7/10

Innovation : 8/10

Technical  Specs: 6/10

8. Microsoft Surface

Microsoft laptop

Microsoft Corporation is American based company that develops, manufactures many licensed software and hardware products. It is the largest producer of personal computers. Microsoft’s Windows 10 products are built for faster performance, thinner and they are more powerful. It has a lot of features in a single product. Although Microsoft, as a company, dates back to 1975, the laptop manufacturing unit started quite recently in 2012. The software giant is best known for offering Surface-branded gadgets. It brings Windows-centric hardware-software cohesion into the mix.

When it comes to enlisting the bestsellers, the affordable Surface Go is definitely a crowd-pleaser. Furthermore, the Surface Pro 4 is a high-end device featuring slimmer aesthetics. Surface Book 2 offers excellent battery support and the top-of-the-line Pro 7 is one of the best 2-in-1s in the market.

Microsoft has an annual revenue of over $90 billion with an operating income of $22 billion and a total equity share of over $70 billion. Microsoft surface is one of the top laptop brands in the world 2018 has over 120,000 employees across the world and is regarded as one of the early pioneers of Information and Technology.

Microsoft offers decent customer support services and warranty coverage to the customers. Clients get 90-day technical support coverage followed by a year-long warranty to hardware. There is a toll-free region-specific number for users followed by a global support conglomerate of technicians. The website offers drivers and detailed guides; helping users understand their Surface-gadgets better.

Brand Pros and Cons :

Pros:

  • Class-leading hardware.
  • 99 percent reliability claim.
  • Exceptional battery life on certain gadgets.
  • 90-day technical support.
  • A good selection of ports.

Cons:

  • Aggressive pricing.
  • Lack of consistency in manufacturing.

Design : 7.5/10

Support and Warranty : 8/10

Innovation : 7/10

Technical  Specs: 7/10

7. MSI

MSI Laptop

MSI is one of the best laptop brands for gaming and is highly known for delivering the best high-end gaming laptops. MSI is considered as a leading brand in games and eSports globally. MSI products are mainly dedicated to innovations in games. Its main development is focused on notebook PCs, graphics cards, desktop PCs, and motherboard. It’s a leading brand for gamers and they don’t really have anything for budget users. Their laptops are usually very expensive but the quality is unbelievable. They keep coming up with new innovations and amazingly designed machines that are attracted by gamers.

When it comes to design, they ought to take lots of risks, and I believe it totally pays off. They also have some thin laptops for power users, but we do not recommend those to gamers.

If we talk about the customer support, they surely need to improve that and they should offer 24/7 support. Most of the previous users love laptops from MSI and almost all of their machines have positive reviews. However, they are losing a lot of sales due to their limited options.

More than 95% of their notebooks include a high-end graphics card as well as powerful and latest hardware. Overall, it’s one of the best laptop brands that we simply can’t compare with any other regular brand.

Brand Pros and Cons :

Pros:

  • Offers massive processing power.
  • Unbelievable build quality.
  • Unique set of sensors and trackers.
  • Global presence in the gaming community.

Cons:

  • Lack of 24×7 customer support.
  • Exorbitant price tag.

Design : 7/10

Support and Warranty : 6/10

Innovation : 7/10

Technical  Specs: 8.5/10

6. Asus – Top 10 Laptop Brands

Asus Laptop

ASUS laptops are mostly known for being affordable compared to other brands and reason behind that might be their in-house manufacturing of motherboards. Their mini laptops and Chromebooks are highly known for being the best budget-friendly machines.  The company is best known for its gadget segmentation and reliability.

There was a time when ASUS wasn’t even considered in the list of best laptop brands but with their vast collection of attractive and powerful laptops, they have reached the Top 10 list. Acer had annual revenue of around $30 billion in 2017 and has almost 18,000 employees globally.

The ASUS Zenbook 13 has one of the most attractive and distinct designs we’ve seen, an excellent 1080p screen, and long battery life. Consider Asus the David to the Goliaths of Dell, HP, and Apple. It makes great laptops at attractive prices.

Even their budget machines offer a good performance, full HD display and over 4 hours of battery life which proves that ASUS cares about the user’s experience. When it comes to design, they use premium quality material even if you’re looking at their laptop under $300.

They also offer unbelievably powerful gaming laptops thanks to their ASUS ROG series and these days most of the gamers prefer ASUS ROG over MSI and Alienware machines.

ASUS offers prompt after-sales services to the buyers. You can reach out to the technical team via phone calls, emails, live chat, and other interfaces. Moreover, there are several dedicated service centers to take your gadgets to. It also throws in a complimentary accident or spill protection plan on certain devices.

Brand Pros and Cons :

Pros:

  • Excellent displays and screen-to-body ratio.
  • Innovative design elements.
  • Complementary accident protection plans with select devices.
  • Dedicated lineups for a professional gaming experience.
  • Decent lineup of convertibles.
  • Global market share of 5 percent.

Cons:

  • Certain gadgets are top-heavy.
  • Battery support can be an issue on specific gadgets.

Design : 7.6/10

Support and Warranty : 7/10

Innovation : 6/10

Technical  Specs: 7.5/10

5. Acer – Top 10 Laptop Brands

Acer Laptop

Acer is a Taiwanese computer-manufacturer with a global clientele. Acer laptops are usually best value for the money and most of the time with Acer you get what you pay for.

Established in 1976, the company has a decent 5.7 percent global market share, when it comes to laptop sales. Without a doubt; the company offers a device for every price range. Moreover, all Acer laptops offer decent battery life. The performance of the Acer Laptops is commendable despite the affordability.

The Chinese laptop brand is known as one of the largest manufacturers in the world and their machines are extremely popular among budget users. Acer is accused of flooding the laptop market with their extremely low-budget laptops as well as Chromebook that are available from just $150.

Besides the widest-possible range of gadgets, Acer also offers a decent customer support system to the customers. These include interactions via live chat, telephonic calls, email, and social media platforms. Acer also offers community or forum support to the user besides offering a well-connected network of physical service stations.

Brand Pros and Cons :

Pros-

  • Extensive product range
  • Affordable and versatile gadgets
  • 7 percent global laptop market share.
  • Dedicated series for high-end professional gaming.

Cons-

  • Durability is an issue.
  • Frustrating warranty management.
  • Inaccessible customer support

Design : 8.2/10

Support and Warranty : 6/10

Innovation : 8/10

Technical  Specs: 8/10

4. Dell –Top 10 Laptop Brands

Dell Laptop

If you’re looking for the best Windows laptop then you will certainly have to go with the Dell. Their technical and after sales support is really worth praising and is appreciated by users worldwide.

Majority of Dell laptops are budget-friendly and most of their design and hardware is very straight forward and powerful. However, not everyone likes a simple design and that’s the only reason some users avoid Dell.

There are number of reasons for why Dell is the best Windows laptop brand like their support, professional design, fair prices and durability. If you want to stick to one brand for all time then you can easily go with their three series’ like Inspiron, XPS and Alienware.

Inspiron is a perfect choice for budget users where XPS can be used for high-end usage and of course Alienware for gamers. Also according to recent lists, Dell is one of the best-selling laptop brands in 2020. They have laptop for just about everyone.

Their collection of laptops is seriously hard to count and most of their notebooks have all the latest features covered including touchscreens, backlit keyboards, powerful processors and long lasting batteries.

The annual revenue of this laptop company is around $50 billion and almost 101,000 people work for these top laptop manufacturing companies.

Brand Pros and Cons :

Pros-

  • Ultraportable and innovative devices that are ahead of time.
  • Extensive product range.
  • Dell manufactures light laptops.
  • Global market share of 17 percent.
  • Every gadget boasts of decent battery life.
  • Excellent and prompt customer service.
  • 30-day return policy.
  • Newer design elements including slimmer bezels
  • Excellent screen to display ratio.

Cons:

  • The minimalistic design puts off certain users.
  • Company doesn’t offer goodies and additional kits with the laptops.
  • Minimal discounts on the actual product price.

Design : 8/10

Support and Warranty : 9/10

Innovation : 7/10

Technical  Specs: 8/10

3. Lenovo – Top 10 Laptop Brands

Lenovo laptop

Established in 1984, Lenovo is a Beijing based global conglomerate, associated with computer manufacturing. It has a global computer market share of 25.1 percent, closely followed by HP and Dell.

Lenovo has an annual revenue of almost $45 billion and have more than 60,000 employees across the globe.

Lenovo is one of the most premium laptop brands and their prices are slightly higher compared to other manufacturers. However, their laptops are ideal for all kinds of tasks and can be used by anyone including professional gamers, businessmen and college students.

They are mostly known for their business class laptops that offer not only power but also super flexible design. The Yoga and Flex series include some of the best portable laptops of 2020. The Chinese brand has recently started manufacturing smartphones and they are known for their long lasting batteries.

They have been manufacturing Electronics that include desktops, laptops, smartphones, tablets, monitors and projectors. They have perfection in number of features such as graphics, touchpad, keyboard, display and audio quality.

Lenovo offers an excellent customer support system, accessible via telephonic interface and emails. Every laptop series has a dedicated customer care interface for seamless resolution of gadget-related issues. For offline customers, the company has several brick-and-mortar service centers, across the globe. The company also offers affordable warranty extensions, on select devices.

Brand Pros and Cons :

Pros:

  • Flaunts extremely durable hardware components regardless of the price bracket
  • Lenovo offers a device for every price segment.
  • Global market share of almost 25 percent.
  • Wide-range of laptops in terms of design and form factors.
  • Prompt customer support system.
  • A well-connected network of accessible service centers.

Cons:

  • Bland design and structuring.
  • Questionable graphics support even on mid-range gadgets.

Design : 8/10

Support and Warranty : 8.5/10

Innovation : 7/10

Technical  Specs: 8.5/10

2. HP – Top 10 Laptop Brands

HP laptop

HP also known as Hewlett-Packard is one of the oldest electronics brands that is not as popular as it used to be. When it comes to desktops, they still provide the most reliable machines and are widely used by gamers and professionals.

This leading laptop manufacturing companies make one of the best laptops for students and have annual revenue of around $53 billion.

HP may not have always had the best laptop reputation, but the latest HP laptops have taken some design cues from their contemporaries and have really raised the bar. The current crop of notebooks are fast, powerful, and easier for consumers to adopt for their personal projects.

When it comes to laptop range, HP has convertibles, fanless laptops, gaming devices, detachable 2-in-1s, basic notebooks, and high-end workstations, etc. Their machines excel in performance. Moreover, their high-end series like Spectre, Omen, and ZBook, packs in some of the best features and offers best value for money.

The entire HP Spectre and Envy lineup come with gem-cut design elements and captivating aesthetics. Other series include the Pavilion, EliteBook, Essentials, ProBook, Chromebooks, and more.

Customer support options place HP in the top five of all manufacturers. With options for up to three years of comprehensive warranty, you can net yourself some serious protection for your new laptop too.

Brand Pros and Cons :

Pros-

  • HP offers laptops for every price bracket.
  • It has competent customer support system.
  • HP offers a comprehensive device warranty of up to 3 years.
  • The company has a 22.6 percent global laptop market share.
  • Comes with AMOLED screens on high-end gadgets.
  • Slimmest possible convertibles.

Cons-

  • One-dimensional design cues except for the high-end models.
  • It’s hardware durability doesn’t inspire confidence.
  • Inconsistent battery support in select models.

Design : 8/10

Support and Warranty : 9/10

Innovation : 8/10

Technical  Specs: 9/10

1. Apple – Top 10 Laptop Brands

Apple laptop

Apple is definitely one of the luxury brands when it comes to Laptops, Smartphones, Computers and Tablets.

Apple tops the segments like customer support, build quality, user friendly, design, power and display. Their laptops are extremely attractive with a backlit Apple’s logo on the back making it one of the best things to show off. When it comes to OS, it totally errors free unlike Windows and incredibly easy to use. Simultaneously, If there’s one thing that nearly everyone agrees on, it’s that Apple laptops are very reliable and predictable.

Apple, has an annual revenue of around $230 billion with a net income of almost $50 billion and has more than 120,000 employees working for one of the best laptop manufacturing companies.

Apple offers the best customer support to MacBook users. Besides physical stores, the company offers 24×7 Support over calls, free for a period of 90 days. Moreover, live chat support is also available. Online tech support is also available.

Brand Pros and Cons :

Pros-

  • Baseline model offers spectacular performances
  • Devices are extremely fast and responsive
  • Excellent battery life
  • Enviable aesthetics
  • Apple has a global laptop market share of almost 6 percent
  • Retina display supports unmatched color reproduction
  • MacBooks have excellent speakers
  • Exceptional customer support
  • Allows users to install Windows via dual boot

Cons-

  • Hardware isn’t built for gaming
  • Higher price tag
  • Non-upgradeable RAM

Ratings: (Random Reviews) (But It’s better to create a Google form and get the feedback from the Sample size directly)

Design : 8.6/10

Support and Warranty : 9.5/10

Innovation : 9.1/10

Technical  Specs: 8/10

This past year saw the corporate face tons of scrutiny over it’s keyboards, and while it delivered the Retina Display MacBook Air almost everyone wanted, all of it’s laptops felt too iterative, with little to really boast about.

Conclusion

Among the top 10 laptop brands, it’s important to emphasize that there is no one brand that can be universally considered the best. The reason for this lies in the fact that people have diverse needs and preferences when it comes to laptops. What might be the perfect laptop for one person may not be the ideal choice for another. Some individuals may favor a particular brand due to its exceptional build quality or their preference for the pre-installed operating system. Conversely, others may opt for a different brand that offers more features at a comparable price point. In the end, choosing the best laptop brands varies depending on the individual’s priorities and considerations.

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