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Nike Partners With the Bryant Family to Honor Kobe’s Legacy

Kobe
  • In partnership with Vanessa Bryant, Nike’s relationship with the Bryant family will focus on championing a new generation of fans and encouraging youth participation in sport.
  • The first new shoe from the partnership, the Kobe 6 Protro “Mambacita Sweet 16” will honor Gigi Bryant. Profits from the shoe will benefit the Mamba and Mambacita Sports Foundation.

For many years Nike and Kobe Bryant worked together to inspire fans around the globe. With Nike, Bryant left a game-changing lineage of basketball shoes and embraced opportunities to spread his love of sport from Greater China to North America. More than two years after Bryant’s passing, his legacy, on and off the court, continues to resonate.

Nike is pleased to announce a new chapter of collaborating with the Bryant family. In partnership with Vanessa Bryant, the collaboration will inspire a new generation of athletes and encourage youth participation in sports.

“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” says John Donahoe, President & CEO, NIKE, Inc. “His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.”

The first new Kobe release, the Kobe 6 Protro “Mambacita Sweet 16,” honors Gigi Bryant. The colorway symbolizes Gigi Bryant’s impact on basketball and her goal to build a better, more inclusive future for the game. Profits from the shoe will benefit the Mamba and Mambacita Sports Foundation.

“I am happy to announce that we will continue my husband’s legacy with Nike and look forward to expanding his and Gigi’s global impact by sharing the Mamba Mentality with youth athletes for generations to come,” says Vanessa Bryant.

As part of the new partnership, Vanessa and Nike will work together to establish a youth basketball center in Southern California and Nike and the Bryant family will continue to outfit the NBA and WNBA athletes who carry the legacy of the Mamba Mentality.

Source: Nike

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