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UNESCO Partners with Luna Rossa Prada Pirelli for Ocean Literacy Initiative

  • Luna Rossa Prada Pirelli and UNESCO have partnered to promote ocean conservation at the 37th America’s Cup, displaying UNESCO and SEA BEYOND logos on the boat’s sails.
  • The collaboration was announced during the Ocean Literacy World Conference in Venice, part of the SEA BEYOND education program, and aims to educate younger generations about ocean preservation.

Luna Rossa Prada Pirelli and UNESCO announced a brand collaboration that aims to promote ocean conservation on a worldwide level during the 37th America’s Cup. This partnership will feature the UNESCO and the SEA BEYOND logos prominently displayed on Luna Rossa’s yachts throughout the event.

The announcement was made on the day that marked the beginning of the inauguration day Ocean Literacy World Conference, which was held in Venice on the 7th and 8th. This event, hosted by UNESCO along with Prada Group, forms a component of the SEA BEYOND educational program. The program was launched in the year 2019, and the SEA BEYOND program focuses on informing young people about the importance of protecting the ocean.

Max Sirena, Skipper and Team Director at Luna Rossa Prada Pirelli, expressed his gratitude for this collaboration. He said, “I am very proud to launch this collaboration. To know that our team and our boat have been chosen to promote ocean literacy and the protection of the marine environment worldwide alongside UNESCO is a great honor and we will strive to be worthy of it.”

Audrey Azoulay, Director-General of UNESCO, emphasized the significance of the alliance, stating, “Through the Luna Rossa Prada Pirelli boat, it is the protection of the ocean that will participate in the America’s Cup. It’s a wonderful way to strengthen the partnership between UNESCO and the Prada Group on ocean education.”

The SEA BEYOND programme that is driven by the common dedication by UNESCO as well as the Prada Group towards education in the ocean and ocean literacy, is in operation since the year 2019. It integrates educational activities as well as the promotion of research in science and establishment of This collaboration with Luna Rossa Prada Pirelli is part of the ongoing efforts by UNESCO to help and monitor the oceans by sailing. Through the years the initiative has included sailors who have participated in events of a high standard including The Barcelona World Race, the Ocean Race, and the Vendee Globe.

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