Have you ever noticed just how many businesses and brands are making use of social media, especially Instagram, as a way to market themselves? Have you thought about using Instagram to market your own business or brand but have no idea how to do this or if it will even work?
One thing is certain these days – if you’re not on social media, you don’t exist. This is particularly true when it comes to that of businesses and brands. These days, just about everyone has some form of social media as a means of contact and entertainment. So why not create one for your business. Instagram is a massive social media platform with over one billion active monthly users, making it excellent for businesses and brands to show off to the world.
However, as a business or brand on social media, it can be incredibly difficult to grow your account and to get people to notice you, especially if you don’t have very many followers to start out with or even if you are starting from scratch. If you’re struggling with getting Instagram followers, you should know that there are various services online that help you gain new audiences quickly. There are a lot of ways of raising awareness for your brand and if you want to know what you can do to grow your account in 2021, here are some tips for you to follow.
One word – Engagement
When it comes to having a successful account on Instagram, many people think that it is all about the number of followers you have and the number of posts you post every day. While these are both factors, the key element to success on Instagram is engagement. Engagement can show you the real success of your account from how many people you are reaching to how many people are actually enjoying your content.
When people engage with your account, they are creating more awareness around it. If your engagement is lacking, you should try engaging yourself. Instagram is not a one-way communication platform and by engaging with others, you encourage them to engage back. There are so many different ways for one to engage on Instagram, from direct messages, following other users, liking and commenting on other users’ posts, and even sharing other users’ content.
Stay committed to your niche
Instagram is a massive platform with billions of users. Even though you now have access to these billions of people, it is literally impossible to create content that will be enjoyed by every single person. This is why you should be posting in a niche. By choosing a specific niche in which to post, you can cater your content directly to your target audience and ensure that they will engage with the content and enjoy it.
You should stay committed to your niche in order to keep the interest of your target audience. This is a great way to gain followers, but an even better way to not lose followers.
Use Instagram Stories
As the years have gone by, Instagram has had to adapt and change in order to keep up with the times and the changing world. New social media platforms are being launched all the time and in order for Instagram to stay at the top they had to introduce some new features, one of these being Stories.
Essentially what Stories are, are short videos or photos that you can post that will only hang around for 24 hours and then disappear. Stories are one of the most used features on the app and here you will be able to reach the bulk of your audience.
Last but not least, we have hashtags. While everyone knows what hashtags are and how to use them, not too many people know how to use them efficiently and effectively. Hashtags, when used correctly, are an incredible tool that allow you to extend the reach of your content to a much larger part of your target audience and niche, as well as make your content more discoverable. You can always use an external tool to find trending hashtags if you have difficulty finding the right one.
When using hashtags, you should always make sure that you are only using ones that are related to your content. From these related hashtags, you can then go on to choose the most popular ones that will allow you to reach a larger audience. Just remember to only use a maximum of 4 or 5, any more than this will come across as annoying.