More often than not, a brand will be instantly recognisable based on its logo. Ultimately, that’s the true purpose, and desired outcome, of the logo design process. Your logo can also act as an opportunity to make a statement about your organisation, as well as functioning as the face of your business.
Before we delve into the importance of the logo, let’s take a look at what a logo is. Or rather, what isn’t! The logo isn’t your entire brand, although it is extremely important. Your brand can never be defined by just one thing – it is the culmination of a whole host of factors, with the logo just being one of them.
Your logo also isn’t your entire visual identity, but it makes up part of it. The logo is part of a larger visual system which includes colour schemes, typography, photography and layouts designs.
Lastly, despite what you might think, your logo is unlikely to make or break your business’ upwards trajectory. If your business has what it takes to make it, but your logo is somewhat lacking, you still stand a chance of making it big. However, it’s important to ensure that you have a great logo regardless!
All that being said, let’s take a look at some of the top four reasons why your brand’s logo is important.
1. Supports the development of your brand identity
Whilst the logo might not be responsible for the entire identity of your brand, it is certainly the foundation of the narrative. Before designing your logo, it’s a good idea to decide on your overall colour palette, tones and font – as this will then determine the rest of your decisions. Then, you can incorporate these choices into your brand, and make sure that it fits in with the rest of your visual materials. This will all help you to create a more solid and marketable brand identity.
2. Helps your brand become memorable
Think of it like this – your audience is a like a horse, your company is the water and your logo is what will lead that four-legged friend to the river. Without a logo, people are unlikely to know what your brand is about, as well as not wanting to bother to find out.
As a point of identification, the logo will allow the general public to instantly recognise your brand. Marketing works best when it’s sharp and quick, requiring minimal effort on the audience’s part. Keep your logo simple but unique and your brand is more likely to stick in people’s mind and remain memorable.
3. Gets potential consumer’s attention
To become memorable, your logo must grab people’s attention. One of the most important things to remember is that the consumer’s attention span is incredibly short. You have two seconds to convince the consumer that your products or services are worth their consideration. And the logo is the best way to do this.
The right logo can catch a prospective consumer’s attention quickly, and spike an interest in what your brand has to offer. Incorporate something a little different or unique into your logo and people will struggle to resist giving it some attention.
4. Making a strong first impression
Building on our previous point, as well as grabbing people’s attention, your logo is the perfect opportunity to make that first impression. This is the consumer’s first introduction to what your brand is about – use this moment wisely and you will surely reap the benefits.
Your logo is a chance to exert ownership over the industry you operate within; let the general public know that your brand is serious and successful with just one small image. Move with authority, and you’ll instantly gain respect and trust from consumers.
Are you ready to design a killer logo
Your logo might be small but as you can see it’s hugely important. Some businesses make the mistake of underestimating the role that a logo plays in the branding process. However, you now know otherwise!
Now that you understand the significance of a logo it’s time to design yours. Just one last word of advice, designing a logo (and getting it right) takes time. Don’t rush the process, putting some thought into it will pay off in the long run.