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The Best Brands of Eyeshadow Palette

Eye Shawdow

Eyeshadow is worn by women all over the world and is undoubtedly a makeup staple. Eyeshadow makes your eyes look bigger, brighter and more defined. It’s important to choose the right shade for you if you want to achieve a beautiful eye makeup look – but how do you know which brand is best?

Here’s our list of the best brands of eyeshadow palettes on the market today:

7. Maybelline


Maybelline is the world’s leading cosmetics brand. They were founded in 1914 by a man named Tom Lyle Williams and his wife, Maude E. Williams. Maybelline has been a household name for over 90 years, and they have developed products that are specifically designed to meet women’s needs across all cultures worldwide. Some of their most popular products include mascaras, lipsticks and eyeliners – just to mention a few.



The NARS Company began as an independent French distribution company called Noir Goupil (Black Ox). The original objective was to import magazines from France into Canada but it eventually shifted towards beauty products when François Nars became involved with the company in 1994 after he graduated from Paris’ prestigious École de la Chambre Syndicale de la Couture Parisienne-Vogue School of Couture Makeup Artistry (SCCPV). He renamed the business “NARS Cosmetics” which translates to “NARS makeup” in French. NARS is now based in New York and has become a popular brand known for its high-quality cosmetics.

5. MAC Cosmetics


MAC Cosmetics was founded by Frank Toskan and Frank Angelo in Toronto, Canada in 1984 when they introduced the first full line of professional cosmetic products to department stores worldwide with an initial focus on eyeshadows, lipsticks, foundations and pencils. One year later they opened their first freestanding store which featured a wide variety of new product lines as well as exclusive collections available only at MAC locations. Today there are over 200 MAC locations around the world including boutiques operated by franchisees who own multiple retail outlets within one region or country. In addition to the standard permanent line of merchandise that is found at all retail stores, MAC also offers private label collections designed exclusively for selected retailers such as Nordstroms’ “Artistry”, Bloomingdales’ “Blue Brown”, Sephoras’ “Color Source” and Sears’ “Studio Gear”.

4. Bobbi Brown

Bobbi Brown

Bobbi Brown is an American makeup artist, entrepreneur and founder of Bobbi Brown Cosmetics who launched her company in 1991. Her original line consisted of ten lipsticks which she sold exclusively at Bergdorf Goodman in New York City – but today there are hundreds of products available including lipstick, foundation, blush and eye shadow palettes. She has also written eight books on beauty tips including how to apply cosmetics as well as skincare advice and recipes for natural remedies using the power of fruits, vegetables and flowers; such as rose water or lavender oil. More recently they have expanded their product line into skincare products that include cleansers, toners and moisturizers along with other beauty tools such as brushes for applying eyeshadow or concealer.

3. LA Colors

LA Colors

LA Colors was founded by two sisters from Los Angeles whose vision was defined by the brand’s motto: Professional Quality at a Price You Love. They offer a full range of affordable makeup and nail products that are sold in over 8,000 retail stores around the world including Walmart. There is also an online store where you can purchase their entire line of cosmetics.

2. Estée Lauder

Estée Lauder

Estée Lauder started her career as a model in New York City and later established Estee Lauder Inc after launching a skin care line named “Creme Renu” which was sold at Saks Fifth Avenue and Neiman Marcus department stores across America. The business continued to grow rapidly over the years and today it has become one of the largest cosmetics companies in North America with products such as foundation, face powder, lipstick, perfume sprays, eye shadow palette or mascara. They also have a wide variety of makeup bags available if you’re looking for something unique to store your cosmetics inside. Be sure to check out their website for additional product information along with pricing details – they offer free shipping on orders over $50.00 U.S dollars so you can get all your favorite items conveniently sent right to your home or office.

1. L’Oreal


L’Oreal Paris is a French-owned cosmetics company that has been around since 1909 when Eugène Schueller developed an innovative hair dye formula made from all-natural ingredients which he named “L’Oréal”. This was the beginning for one of the most successful cosmetic companies in the world today, with over 30 brands under its umbrella including Maybelline New York and Lancôme Paris – just to mention a few. In addition to their wide range of products they also offer makeup education classes at select locations worldwide so you can learn how to apply your favorite makeup correctly or even become an Esthetician yourself if this is something, you’re interested in pursuing as a career. Check out their website for more details on what’s available near you or simply call up your local salon and ask them how much it would cost if you sign up for any upcoming workshops. It sounds like a great opportunity to make your passion for makeup into a profitable career.

There are literally hundreds of different brands out there to choose from when you’re looking for eyeshadow palettes, but hopefully, this list will help narrow down the field a little bit. Hopefully, it gave you some ideas on where to start if you were previously unsure about which brand of eyeshadow palette would be best for your needs. If you have any questions or comments please feel free to contact us.

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