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The Best Brands Like Uniqlo

Uniqlo is a brand known for simple and colorful clothing for men, women and children. But what if you’re not lucky enough to live near one? Good news, there’s a few copycats out there who do a very good job of running a similar business model and selling similar products to their Japanese counterparts.

Uniqlo is a Japanese clothing brand that has been very successful in Japan and all over the world. The company was founded by Tadashi Yanai, who also serves as its current president and CEO of Fast Retailing. Uniqlo’s logo is the kanji character 群, which means group or uniform.

Uniqlo was founded in 1949 by Japanese entrepreneur and current Fast Retailing Chairman, Tadashi Yanai (谷内 正憲) at Shirahama, Fukuoka. The first store was opened in Daimaru Osaka (Daimaru is now Hankyu Hanshin Holdings’ flagship department store, it is located near the Osaka Station). In 1978, the company expanded overseas with its first store in Hiroshima. Uniqlo began opening more stores throughout Japan in the late 1970s and 1980s.

Here’s a list of the best brands like Uniqlo out there:

10. Zaful


Zaful is a Hong Kong based online fashion retailer. This brand offers affordable clothing to young adults and teenagers with trendy designs, bold colors and unique cuts for both men and women. They carry stylish tops, bottoms, dresses, swimwear and accessories like sunglasses as well as shoes. You can find everything from a pair of sneakers to a formal shirt for your next job interview. They also carry plus size clothing for women, which is great and probably hard to find elsewhere!

9. ChicMe


ChicMe is a Chinese online fashion retailer that was launched in 2015 and offers clothing, shoes, accessories for men and women at affordable prices. They have a wide selection of fashionable clothes with casual chic styles ranging from jeans to formal dresses. A lot of their items are shipped directly from China (which explains the low prices), however, their customer service is top-notch and they ship worldwide.

8. Rosegal


Rosegal is another Chinese online fashion retailer that offers chic women’s clothing and accessories, specialising in plus sizes. They carry a wide range of trendy clothes with everything from formal dresses to casual tops, pants, skirts and jewelry you can wear every day. The prices here are very reasonable as well! And like ChicMe they also ship worldwide and offer excellent customer service.

7. Dresslily


This one’s for all you shoppers who are busy and don’t have much time to waste. Dresslily is your go-to brand for everything Uniqlo and a whole lot more. They also provide free shipping to the US on orders over $45 USD, which seems like a pretty sweet deal if I do say so myself. Their clothes are pretty similar to Uniqlo’s in terms of quality, but not quite as affordable.

6. Anthropologie


Anthropologie is a multi-brand retailer that offers apparel for women, men and children. They carry brands like their own Anthropologie label as well as Urban Outfitters, Free People, Vince Camuto and more. If you’re looking for bright colors in clothing with the body of an Americana flannel shirt and the pattern of a Japanese block print, Anthropologie is for you.

5. H&M


H&M is one of the biggest players in this game. They have stores all over the world, including an e-commerce site that allows you to buy Uniqlo-like clothes from your computer or smartphone. Their range and prices are comparable to their Japanese counterparts. If I’m going for a cheap and cheerful option, H&M is my go-to store.

4. Little Mistress

Little Mistress

The UK brand is known for offering a similar style of simple and affordable clothing. Little Mistress also uses the same printing techniques as Uniqlo to create standout patterns – often seen on their dresses, jumpers and shirts.

Just like Uniqlo, they have a wide collection of items from coats to dresses and tops to leggings – proving that simple can be stylish.

3. Zara


Zara is an international clothing retail company founded in Arteixo, Spain in 1974. The brand offers affordable fashion with a trendy Spanish twist and has been expanding rapidly all over the globe ever since its inception. Zara currently operates more than 2,250 stores in 88 countries and is one of the most recognizable fashion brands in the world.

2. & Other Stories

& Other Stories

This Swedish brand has only been around for a few years, but they’ve already made quite an impact in the fashion world. This sustainable and eco-friendly company is now owned by Stefan Persson (yes, that guy is worth $19.8 billion). & Other Stories specializes in minimalist, high-quality clothing. Their clothes are quite affordable and they have stores all over the world.

This brand is very much along the lines of what I would call ‘investment fashion’. This means that the quality is great and their designs are versatile such that you can wear them for a long time. This is why I’m recommending their pieces to you.



We all remember Uniqlo’s huge range of colorful t-shirts for men and women, but LAD Musician tops them in that department. They have a super large collection of t-shirts ranging from plain ones to the most imaginative one you can think of. You can even get your own customised t-shirt, and trust me when I say you won’t find a better deal than this.

Uniqlo has succeeded because of a simple formula: good basics, cheap prices and smart marketing.

Forget the latest designer trends – at Uniqlo you’ll find clothing that’s basic but not bland. Some of their most popular items are their cashmere sweaters (which come in regular or long-sleeved varieties), t-shirts made from Supima® cotton, lightweight down jackets and simple button-down shirts.

The clothes are priced to sell – the cheapest pieces start at $10 US! And if you’ve got a budget or a taste for more fashionable items, there’s always something on sale. In addition to clothing, Uniqlo also offers accessories like umbrellas, handbags and shoes.

worldwide (including New York City). You can also buy their products online and have them shipped directly to your door. They try to keep shipping costs reasonable by offering free shipping in North America and Japan.

In addition to the sales and membership, Uniqlo has a rewards program called “MyUniqlo.” Earn points for every purchase you make at any of their stores or online. You can redeem your points in one of five ways: cash back, a gift card, store credit or charitable donations.

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