Australia is often referred to as the ‘Lucky Country.’ It is a fitting name for a place that seems to enjoy games of chance so much. Casino branding is particularly important in such a crowded marketplace. New brands like Ripper Casino, must fight for their place within the marketplace down under. Australia is, after all, the homeland of Aristocrat, the world’s second-leading casino machine manufacturer and digital gaming brand. There are numerous casino brands out there, but not all of them are as popular or reputable. Many components are necessary to construct a major brand, and most often, the major ones are the credible ones. Thankfully, there are many in-depth casino reviews available online that can help shed some light.
What Makes a Good Brand
Before betting with one’s own money, knowing it will be in good hands is essential. There are a number of ways to ensure this—the best organisations know how to brand cycle in order to keep their operations relevant and reliable. Before choosing a casino to play at in Australia, it is always a good idea to research reputable brands online that satisfy the following criteria.
They Accept Australian Players
Acceptance of Australian players means the casino allows deposits to be made with Australian dollars, ensuring compatibility with Australian bettors.
Betting is only fun with winnings and rewards. The best casino brands offer lucrative welcome bonuses for new players and ongoing promotions for seasoned bettors.
License to Operate
It is vital to know that the casino you’re betting with is legal and secure. Reputable brands have undergone security checks that look at RNG, eCOGRA and TST labels that ensure strong security for players when gambling.
Options for Payment Methods
Australian players should have a wide range of methods to deposit and withdraw their money reliably and safely.
Variety of Games
Betting should be safe and rewarding, but also enjoyable. The best Australian casino brands offer a variety of themed pokies, slots and table games with 3D variations, live games, American and European versions and more.
Good Customer Support
Players need to know they have access to support should they need it. Australia’s major casino brands offer 24/7 customer support that is available through live chats on their websites, email or telephone calls.
Best Australian Casino Brands
With all of the above in mind, here is a list of some of Australia’s major casino brands where players are guaranteed the best options and service in the country:
- True Blue Casino
- Ozwin Casino
- Fair Go Casino
- Uptown Pokies
- Wild Card City Casino
- Parimatch Casino
- Golden Reels Casino
- National Casino
- GetSlots Casino
- Lucky Tiger Casino
All of these brands fit the criteria for a secure and credible casino, whether as physical locations or online gambling. It is important for gamblers to always do their own additional research to find a casino that is suitable for them, based on where they are and what they require. The new brands, like Ripper Casino, enter the market meeting these requirements. It is important for establishing the trustworthiness of the brand.
Where Australia’s Major Casino Brands Are Available
The primary casino brands of Australia are available in both physical locations and online—through websites or mobile apps. Generally, the operating systems that are compatible with most online casino brands are iOS, Android, Blackberry and Windows Phone.
Since outdated technology isn’t always suitable when using casino sites or apps, it is imperative to use an up-to-date device or at least one that is compatible with the online brand. The best laptop brands and mobile brands will give you the top operating systems to efficiently engage in betting online.
Additionally, to ensure your money is safe when depositing and withdrawing online from any location, always check for brand security. Some brands offer security tips, such as on the webpage of Bangkok Bank, one of the leading banks in Bangkok.
The Future of Australian Casino Brands
It seems that Australia’s contribution to the world of casino branding and digital gaming will only continue to expand, reaching more corners of the globe. Whether through physical casinos or online gaming, the Lucky Country has broken bounds and made a credible name for itself when it comes to gambling worldwide, similar to the sustained growth and popularity of Japanese car brands since the 1960s.
An upcoming partnership to look forward to is the recent deal signed between Aristocrat and Playtech, which will further the growth and scope of the casino industry in Australia. This will lead to major financial benefits and even more opportunities and experiences for both new and long-term gamblers. It will be interesting to see how the future branding of new online casinos will take shape. The merging of Aristocrat and Playtech is sure to bring some interesting new brands to the market.
Betting should always be done responsibly to ensure a safe and enjoyable experience. With knowledge of major casino brands and what makes them trustworthy sources of gambling, Australian players can find the best casinos to suit them and benefit from their betting.