Thinking of starting your very own business in the beauty industry? Struggling to find the motivation to carry on during this stark economic downturn? No matter if you’re an expert at makeup, a hairdressing superstar of a nail art extraordinaire, some of the top industry icons have provided some of the most valuable insight for beauty entrepreneurs.
It’s never a bad time to start a business
Be honest with yourself, how many times have you wanted to start your own business but it’s never seemed like the right time? Despite the global pandemic, it’s still a great time to set up a little side hustle, ready for when the restrictions lift.
Son of founder of Estee Lauder, Leonard Lauder, says, “Launching a business—especially during the darkest days of the Depression—took a combination of commitment, creativity, charisma, and chutzpah. My mother had all four.”
Think about your marketing
When it comes to marketing any kind of new beauty business, you can’t simply rely on the traditional methods. Embracing social media for everything it is and can offer is key. Trinny Woodall for example, is famed for using her social media presence on Instagram to develop a new generation of fans. With over 800,000 followers on the visual platform, her informative clips with styling and makeup advice, often rack up over 300,000 views each.
Build a strong team
There’s nothing better than having a group of people behind you that you can count on. From your internal staff to your suppliers, logistics companies and fellow beauty experts, they will help you to thrive and become successful.
Have fun and never lose focus
According to Co-Founder of Paris Honoré, Cyndi Frick, one of the best pieces of advice she’s ever received came in the form of a question. At the time she was exhausted and bogged down with website development and someone asked, “Are you having fun?”. She said she thought about the question and simply sighed. “If you’re not having fun, then it’s not worth it”, the person continued.
While there are some unglamorous elements of running your business such as buying in stock like pedicure kits, holding long meetings with stakeholders and filing your taxes, remember that if it becomes too much of a chore, it might not be worth it.
Check yourself constantly
There’s a lot to do when it comes to starting and running a business, but by taking some of this advice on board, you might just be able to make it a little more fun and straightforward!