Sharing the power of smiles, SmileyWorld icons feature on T-shirts, T-shirt dresses, sleeveless tops, sleeveless hoodies and a range of shorts, plus pool sliders, caps, bucket hats and socks. There’s also a beach towel, a bag and sunglasses for those gorgeous sunny days. With a colour palette of popping colours mixed with neutrals and muted cantaloupe, mint and pink, the magic of summer really comes to life. Tie-dye and stripes add to the mood, while terry towelling is perfect for warmer weather. The entire collection is also made using more sustainable materials, such as recycled cotton and recycled polyester.
“We’re so happy to be collaborating with SmileyWorld! The original icons not only send a positive message to kids, but also teach them about their emotions. Exploring self-expression is such an important part of growing up. The skate influences of the designs are a wonderful complement to the SmileyWorld graphics, with roomy and relaxed fits, an emphasis on easy summer garments with a fun, casual vibe. It’s beachy and beyond — perfect to wear on a summer day.”
Sofia Löfstedt, Head of Kidswear Design at H&M
Nicolas Loufrani, Smiley CEO, comments: “After the challenging last couple of years, what better way to navigate out of these times with this campaign that aims to reverse a global smile deficit, spread positivity and fill the world with smiles in 2022. We are delighted to amplify this message of positivity and happiness to kids across the globe with H&M.”