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Audi is Creating a Universal Digital Customer Experience

Audi is creating a universal digital customer experience
  • Car as living and work space: an Audi becomes an experience device
  • 5G mobile communications: cars alert each other to danger spots
  • Software unit CARIAD as a stronger technology partner for Audi
  • Smart solutions also make production and logistics more flexible and efficient

Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future. Digitalization offers an opportunity to rethink the automobile and for that reason, it is an essential driver of transformation. The ecosystem around the vehicle makes an essential contribution to networked, sustainable premium mobility. The software unit CARIAD is playing an important role in that. It is developing a car operating system for the entire Volkswagen Group and creating the conditions for the next autonomous driving functions. In the meantime, Audi is aggressively developing new business models and sales potential – in retail, in the vehicle, and via innovative mobility services. And not least of all, the internet of things, the new 5G mobile communications standard, and artificial intelligence are making production and logistics processes more efficient. As part of Audi Media Days during IAA MOBILITY 2021, Spotlight Digitalization provided an overview of the core digitalization activities undertaken by the company with the four rings.

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