A personal brand is beyond a brand statement that one uses to stand out in a very competitive market. Academic writing expert Lauren Bradshaw summed it up perfectly when she said “It is a reputation and what the world thinks of you because it combines things like passions, values, strengths, personal attributes and more”. All these qualities and characteristics can be the difference between people doing business with you or looking elsewhere.
Professional essay writers say to come up with the best personal brand statement, one needs to identify with the characteristics and qualities mentioned above and communicate them as effectively. This can be done both offline and online to better connect with your core audience. Working alongside an expert essay writer from CustomWritings.com, this article will loom at 10 steps required when it comes to writing a personal brand statement.
Know your vision and its purpose
Whether you are college or university students, experts, or business owners, you need to look inside your business to better understand how you can make the world see your vision and look outside at the bigger picture of the vision you have for the world. Knowing this will put you in a very strong position to know how to deal with problems and how you’ll like to see them improved. This will be your vision, your clear plan, and what you portray to the world.
Know your values
When it comes to values, these are your principles, things you can’t operate without. This includes things like teamwork, integrity, drive, calmness, structure, determination, empathy, pragmatism, honesty, decisiveness, vitality, and more. Customers and other businesses will want to do business with you both long and short term when they see that you have values in place.
Know what you are passionate about
What are the things that bring you the most joy? Look at the activities, topics, and interests that give you energy. Things you are passionate about will make you wake up early in the morning each day or get you enthusiastically talking about them to others.
Know your short and long term goals
You should always know what you want to accomplish in the next few years whether it is in 2, 5, or 10 years. To accomplish all your top goals, academic writing services say you will need to come with what many experts refer to as a strategic action plan. This is a road map that shows activities you will need to perform to get the results you want and accomplish everything you set out to achieve.
Know the core attributes of your brand
When you figure out the right words that perfectly sum up your brand, you need to consult a thesaurus. What this does is help you precisely nail down the proper words you need and the possibilities are endless. Some of the words can include things like risk-taking, ethical, accessible, original, visionary, international, revolutionary, precise, diplomatic, and more. You can come up with so many words other than the ones listed above.
Know your motivational skills and core strengths
You need to know the things that you excel in and the things you need to improve in. If you are the go-to person for certain tasks, you need to put that into your personal statement. If there is a void that would be left if you were to stop working for your organization, you need to point that out too.
There are so many things you can talk about and these include things like communicating, writing, defining needs, listening, selling, managing conflict, innovation, forecasting, delegation, leading, analyzing, motivating others, crunching numbers, collaboration, and more.
Gather feedback from others
To understand the power of your brand, you need to gather feedback from people who are near and dear to your heart. These people can be family members, close friends, clients, professional writing services, and business associates.
Sit down with them if you have the time and ask them what your core strengths and brand attributes are and hear what they have to say. Getting feedback in real-time will do your business wonders, and you collect the data you need via face-to-face interviews, surveys, questionnaires, and more.
Conduct a SWOT analysis
SWOT analysis is a very common term used in the business world, and it stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses according to many essay writers are centered around your value as an employee, the opportunities and threats are things that will help you see potential hurdles in your career.
Know your target audience
In your personal brand statement, you need to know where you want to work, and you need to know what the leading people who do the hiring in the industry you want to work in look for in candidates.
Craft your very own personal branding message, and don’t forget to use some popular keywords to make your content more attractive. Know where people who do the hiring are located, position yourself where they are, and get their attention. When you show drive and determination, you will make a massive impression.
Know who your competition is
If you contact an essay service regarding competition, they will say you have to know what the people who are after the same jobs as you bring to the table. You need to sell yourself and highlight things that make you the best candidate for any business looking for top-quality employees. What are the things you bring to the table that add value that other candidates don’t? These are the things that you need to add to your personal brand statement.
The effort that one puts in when it comes to creating a good-quality personal brand statement can be daunting if one doesn’t know how to go about it. By following the steps mentioned above, you will produce something that will benefit you both short and long term. If you hit a brick wall and are struggling to come up with a personal brand statement to be proud of, you can always hire expert writers to do it for you, as long as you give them a clear vision of what you want.