Western University’s Morrissette Institute for Entrepreneurship, powered by the Ivey Business School, in collaboration with RBC Future Launch and The Globe and Mail, is proud to launch The Founder’s Journey – an Entrepreneurial Process, a free, online course that guides participants through a step-by-step approach to nurturing and growing a new venture. The program offers a formal education opportunity for Canadians to develop and hone their entrepreneurship and business skills.
“We believe entrepreneurship is a process that can be taught,” says Eric Morse, Executive Director of Morrissette Institute for Entrepreneurship. “Our world-class researchers and instructors are excited to share their expertise and experience to help take potential entrepreneurs beyond the start of an idea toward building a successful new business. Whether someone is an ambitious self-starter with an active business, or eager to learn and test the waters, this course will equip them with the knowledge and skills to support their unique entrepreneurial journey.”
The self-paced course is divided into eight modules taught by Ivey Business School professors and lecturers. Covering topics spanning ideation, planning and financing, go-to-market strategy, growth, and social enterprise, Canadians who take the course will enhance their skills and gain the knowledge they need to bring their innovative ideas to life. Participants who finish all eight modules will also receive a certificate of completion.
“Small businesses make up 98% of all enterprises in the Canadian economy, making it a huge engine for national innovation and prosperity,” says Neil McLaughlin, Group Head, Personal & Commercial Banking at RBC. “Today, Canada’s entrepreneurs are solving some of our country’s biggest challenges while building for tomorrow – but they need more support and the right resources to put their ideas into action. Educational programs – like The Founder’s Journey – are a critical part of that equation, and RBC is proud to collaborate with Western University and The Globe and Mail as part of our continued efforts to support owners and entrepreneurs in starting, growing and managing their businesses.”
Open to anyone 15 years of age and above, and offered in English and in French, the course aims to more broadly inspire and inform Canadians who are interested in entrepreneurship.
“At The Globe and Mail, we strive to bring readers the best content to help them succeed in their daily lives,” comments Sean Humphrey, Vice-President of Marketing at The Globe and Mail. “We’re proud to collaborate on The Founder’s Journey – an Entrepreneurial Process to help innovative and business-minded Canadians gain the knowledge and confidence they need to make their entrepreneurial dreams a reality.”
The Founder’s Journey adds to a suite of expanded entrepreneurial support, education and opportunities at Western University made possible through significant donations from the Pierre L. Morrissette Family Foundation.
Registration for the spring session launched, with additional sessions planned for summer, fall and winter. To enroll or learn more about the course, please visit www.thefoundersjourney.ca/.