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Top 8 Casino Brands – United Kingdom


As always, we are on the lookout for the bespoke brands which consistently offer their customers the best value for money and the greatest satisfaction no matter what.

Today, we have worked with the team at in order to take a look at bespoke online casino brands. There are the best online casinos which can guarantee their players an impeccable experience in addition to a safe online environment. If you are from the UK, then we are confident that you will be well-aware of all of these brands. Plenty of them advertise on British TV as well as at the biggest British sporting occasions.

This is the SlotsHawk top eight list of the best casino brands in the United Kingdom.


One of the best known UK bookies, BetFred is owned by UK billionaire Fred Done and was formed in 1967 in Manchester. Known for its betting shops across the UK, BetFred expanded to the online sphere in the 2000s and is now one of the most successful online gambling brands in the world.

Although their brick and mortar stores were known primarily as environments where punters could place sports bets, the BetFred website has progressed into a sportsbook and an online casino. Although there are certainly other similar websites which will offer a larger selection of games, BetFred is popular due to how trusted the BetFred brand is.


If you regularly watch UK television (the Challenge channel in particular) you will almost certainly have seen an advert for PlayOJO casino due to its catchy theme tune. The casino itself is relatively new to the scene and is an online only brand. Unlike BetFred, PlayOJO has never been a brick and mortar bookie and probably never will be.

Like with most modern casinos online, PlayOJO offers numerous live dealer casino games. These games work in the same way as they would in a brick and mortar casino with the exception that the dealers are streamed live from a studio. The PlayOJO brand continues to grow, so don’t be surprised to see them as sponsors of more and more television shows.


Any watchers of the English Premier League will be fully aware of what the Bet365 brand offers. Owned by the Coates family including the UKs richest woman, Denise Coates, Bet365 has been one the longest and biggest sponsors of football in England. This has helped to make Bet365 one of the largest gambling brands in the world.

As far as branding is concerned, there is no better way to ensure your brand is well-known than by sponsoring English Premier League football matches. Viewed by tens of millions of people weekly around the world, this is a sure-fire way to ensure your brand becomes a global one.

888 Casino

Sometimes, the best brands are the ones which are the easiest to remember and 888 Casino certainly falls into this category. For those that do not know, 888 was the jackpot number on slot machines of the past, so it’s a great one for any slot players to see. Like most online casinos, 888 also acts as a sportsbook.

The company behind 888 casino is 888 Holdings. The company owns several other brands including both Mr Green and William Hill which are another two well-known UK online casino brands which we will discuss later in this article.

William Hill

Formerly a staple of high streets in towns and cities across the UK, William Hill was formerly King of the high street bookmakers. After it was purchased by Israeli company 888 Holdings, William Hill is now seen as the pinnacle for the US companies smaller gambling affiliates which are also under the 888 umbrella.

Although the online William Hill is still more known for its sportsbook offering, the William Hill team have still created a world-class casino. However, the rumours are that the acquisition happened so that 888 Holdings could utilise the knowledge of William Hill’s employees.

Paddy Power

Another brand which can contribute much of its success to its Premier League Football advertising, Paddy Power is an Irish themed online casino and sportsbook which is known for its cheeky advertisements and rather daring social media posts.

Paddy Power has been around for over a decade now and continues to be one of the favoured gambling sites for UK punters. Owned by online gambling behemoths Flutter Entertainment, we expect Paddy Power to continue to be one of the most recognisable brands in the UK gambling industry.


Anybody who regularly views SkySportsNews will be well-aware of SkyBet. In fact, Sky Sports was the driving force behind the globalisation of the English Premier League and their online casino and sportsbook has benefited immensely.

Although more known as a sportsbook, the SkyBet casino is still a good one and continues to improve.

Genting Casino

Another well-known land-based casino which has found a stable footing in the online sphere, Genting Casino offers a state-of-the-art casino experience and is especially known for its choice of professional live dealer games.

The Genting online casino benefits from Genting’s exceptional brand which is widely trusted due to its number of land-based casinos.

A Huge Choice which Continues to Grow

The eight online casinos listed in this guide are just the tip of the iceberg. There are literally hundreds of different online casinos available in the UK alone, with dozens of new ones launched on a monthly basis. There are several branded websites such as SlotsHawk which list both current and new online casinos and slots websites, so that gamblers can easily pick and compare a variety of different options.

However, the competition between different casino brands is good for customers as it means the punter will receive better welcome bonuses and each casino will always be on its toes in terms of creating a better product for the consumer.

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