Every job in the world has a varied list of things that you should and shouldn’t do, and marketing online is no different. There is a lot that is changing in the marketing world, but we can take some common sense and gained knowledge to figure out the dos and don’ts of the business.
While no marketing team or campaign is going to be perfect, a lot of the success is going to ride on focusing on the proper areas. You are also going to need to know what to look out for or avoid to give your branding and exposure the best shot.
What You Should Do
There are a multitude of things that you should be doing to successfully promote your business online, but there are some key areas where you must turn your attention. If you are able to do these things, you are going to have a better chance at targeting the right customers and giving them a great experience.
Focus on Your Website
Your landing page is really going to be the main draw for anyone you are trying to bring to your website. This cannot be ignored, and you need to ensure that it is extremely user-friendly, easy to understand, and offers exactly what the customer needs. The better your website is designed, the more conversion you are apt to get.
A main focus here is going to be the overall quality of the content that you have available. These days it is essential to have content that really draws people in and makes them perceive it as valuable. Marketing content will generate leads and build a base of potential customers. If you can get a customer to stay on your website, you have more opportunity to make money.
Have an Overall Strategy
It is easy to get caught up in the wide variety of tasks that encompass the online marketing realm. You have so many different variables and avenues to follow, that you can lose sight of your main focus. Having an overall strategy with concrete goals will allow you to keep your focus where it needs to be.
Optimize Your Content
While having grade A content is one of the best ways to generate customers and keep them interested, they also need to be able to find it. Search engine optimization is an ever-evolving entity that is needed to be able to rank on major search engines like Google. Make sure that your content includes the proper keywords and links to ensure a high ranking.
Use Social Media
The various social media platforms have hundreds of millions of active users, and it would be crazy not to take advantage. Make sure to boost and maintain your social media presence, as it can be a gateway to a lot of brand recognition and clicks. Get some followers, likes, friends, or whatever you need and get everyone sharing your content.
Use Analytical Tools
Keeping up with the times, especially with online marketing, is going to breed success for your business. Analytics are all the rage these days, and the tools and services out there can show you tons of data about your efforts and help you construct strategies to make your marketing more effective.
There are numerous options for analytics, with such tools as Phonexa that offer a myriad of services that analyze every factor of your operation. It is essential to understand where you are doing well, and where you aren’t, so you can really get your campaign on the right track.
What You Shouldn’t Do
Just as there are plenty of things that are a plus for online marketing, there are other things that you need to avoid doing. As technology and access is expanding you need to be aware of pitfalls that could cause your business problems.
Neglect Mobile Consumers
Every day it seems like there is a new mobile device hitting the market, and you must keep mobiles users in mind. When designing everything from your website, to advertisements, to content, you always need to ensure optimization for mobile devices. The speed of your website is going to be crucial, as people lose patience very quickly.
Have Tasteless or Crowded Advertising
One of the quickest ways to turn off a potential customer is to have them bombarded with advertising as soon as they hit your website. This is not going to be helpful in the long term as people are not going to want to commit any time to staying on the site. While everyone needs to try and profit from advertising, ensure it is tastefully done and not invasive for the end user.
Overdo Content or Keywords
At one point in time it was very important to have a certain percentage of keywords in your content to get ranked on Google. Times have changed, and the almighty algorithm is now much better at seeing these things and quickly disregarding the sites. It is now more important than ever to have quality over quantity, so don’t just add content for the sake of it.
Do What Everyone Else is Doing
If you look at your more successful competitors and try to copy what they are doing, you are almost never bound to succeed in the long term. Sure you can ride their wave for a little while, but to really succeed you must be willing to take chances. It is great to keep an eye on the competition, but customers will appreciate a company offering something unique.
So before you start to mimic the guys that are at the top, take a look at your business and figure out what you can do differently. It is fine to emulate certain practices, but make sure that your brand is completely recognizable and stands out from the rest of the crowd.