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Starbucks Studios: A New Venture in Storytelling and Filmmaking

Starbucks Studios
  • Starbucks has launched Starbucks Studios in partnership with Sugar23 Media to produce films that foster human connection and joy.
  • This move aligns with Starbucks’ tradition of storytelling and follows other brands like Mattel and Saint Laurent in branching into filmmaking.

Starbucks Studios will officially become part of their filmmaking ventures as they announce they’ve joined filmmaking business.

Starbucks has always been known for championing storytelling. Christy Cain, vice president of brand and partnerships marketing at Starbucks said in her statement that this production company would help foster “human connection and joy”, furthering this mission and expanding on it as they nurture its endless possibilities of human connection.

“We’re honored to have the opportunity to shine a light on the stories and people who inspire us, from young, emerging artists to innovators, changemakers and others who are making a positive impact on the world,” she continued.

Starbucks won’t go it alone though; they will partner with Sugar23 Media Company founded by Oscar-winning producer Michael Sugar – best known for movies such as Spotlight and Collateral Beauty as an Oscar nominee – who specialize in linking brands and entertainment together.

“Storytelling is deeply ingrained in what Starbucks does, and Starbucks Studios is a natural extension of these efforts,” Sugar said in the announcement. “Together, we will harness the power of storytelling to foster connections, inspire change, and build a stronger sense of community. We’re excited to work alongside the incredible Starbucks team and invite all our collaborators in Hollywood and beyond to join us in creating premium entertainment.”

Though it may appear outlandish, Starbucks has been expanding rapidly through a range of means. They recently unveiled a global leadership program and plan on opening thousands of additional locations both domestically and overseas.

Mattel isn’t alone when it comes to branching into filmmaking; they join an increasing number of businesses doing just this, such as Saint Laurent Productions from their luxury fashion label of the same name; AB InBev, Mailchimp and LVMH all operate production companies themselves – and of course there was Mattel with their recent hit movie release of Barbie; though brands have sponsored entertainment projects since radio shows first became popular!

Coffee and creativity go hand-in-hand, which prompted Starbucks to dabble in filmmaking itself. Prior efforts included two seasons of Upstanders (an engaging show about individual change agents in communities) and Hingakawa, an animated short about forgiveness centered on coffee consumption. Furthermore, Starbucks produced its six part documentary This is Football (also featuring this unique coffee brand).

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