Airline introduces new luxury brand The White Company to its premium on-board experience
New exclusively-designed sleeper suit complements the airline’s renowned on-board service, contemporary style and luxury
Qatar Airways has launched a new partnership with The White Company to provide exclusively-designed sleepwear to First and Business Class passengers travelling across the airline’s global network.
In line with Qatar Airways’ commitment to provide a world-leading premium service, the newly-designed sleeper suits are bespoke for First Class passengers and are individually styled for men and women. The men’s sleeper suit is designed in a charcoal grey marl, and the women’s in a contemporary, mid-grey, both are made of 100 per cent cotton to provide the highest level of comfort. Both sets come with matching luxury cotton slippers, with a faux fur interior sole for extra warmth and comfort.
The premium passenger experience will be further enriched throughout the brands’ three year partnership with the addition of new sleeper suits in a range of fresh colours and styles.
First Class passengers travelling on board Qatar Airways A380 flights to London, Bangkok, Paris, Sydney, and Guangzhou can enjoy the new luxury sleeper suits exclusively designed for Qatar Airways. The new sleepwear will debut in Business Class in early 2017.
Qatar Airways’ Senior Vice President of Customer Experience, Mr. Rossen Dimitrov, said: “This exciting three-year partnership with The White Company will provide our premium passengers with exclusively-designed sleepwear offering stylish comfort throughout their journey. This partnership with an iconic global brand, known for providing sumptuous style and beautifully designed products, perfectly complements the bespoke premium experience created on board for our travellers.”
Premium passengers can enjoy new sleeper suits from The White Company on board Qatar Airways flights.
The White Company is known globally for its stylish home wear, designer-quality white linens, home accessories and clothing and nightwear.
Chrissie Rucker, MBE, Founder of The White Company, said: “We are delighted to partner with Qatar Airways on our first foray into airline sleepwear. At The White Company we are proud of our commitment to supply our customers with the highest quality products and saw in Qatar airways a shared value. We look forward to a long and successful partnership.”
Qatar Airways recently launched new designer amenity kits from BRICS featuring products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser in Business Class, with the added Night recovery cream for First Class kits.
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 20th year of operations, Qatar Airways has a modern fleet of 192 aircraft flying to more than 150 key business and leisure destinations across six continents.
A multiple award-winning airline, Qatar Airways was awarded World’s Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax.
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, one
Oryx One, Qatar Airways’ inflight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways is one of the world’s leaders in sponsoring global sporting events, including the strategic team sponsorships of FC Barcelona and Al-Ahli Saudi Arabia FC. Qatar Airways’ strategy reflects the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 192 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 11 Boeing 777 freighters and one Boeing 747 freighter.