“Puma Drops the CELL Endura Women’s “

Continuing the 20th year celebration of the PUMA CELL, Global sports brand PUMA launches the CELL Endura Women’s. An offshoot of the vis-tech running silhouette from the 90s, this iteration is specially designed for the ladies.

Cara Delevingne wearing PUMA's Cell Endura Women's in white

When PUMA CELL technology first arrived in 1998, it was revolutionary. Its hexagonal cells provided the optimal shape for stable cushioning to move faster, stronger and better. The first iteration of CELL Technology was introduced for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed PUMA to engineer cushioning and solve for a variety of running needs.

PUMA’s pinnacle model in the CELL range, the CELL Endura’s latest iteration celebrates its chunky glory and throwback good looks for a new era of streetstyle.  The OG reissue for women features the CELL Technology and a unique eyelet stay for the laces. Featuring digital stitching, the breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole. Available in PUMA White – Pale Pink colorway.

The CELL Endura Women’s drops on December 6th in leading sneaker stores, PUMA.com and PUMA stores worldwide.

Sourece: PUMA

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