New Evolution Fresh Greek Yogurts, Inspired by Dannon, are Crafted with Simple Ingredients to Attract Customers to the $7 Billion Yogurt Category
SEATTLE and WHITE PLAINS, NY, July 29, 2015 – Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are now available at thousands of grocery stores nationwide. These yogurts were created by Dannon, the leading maker of yogurt in the U.S., and Starbucks-owned Evolution Fresh (NASDAQ:SBUX), a market leader in cold-pressed, High Pressure Processed (HPP) juice.
The vibrant flavors of real fruit, delicious without artificial sweeteners or unrecognizable additives, served as the foundation for the new yogurts, which let the simple ingredients shine. Now available in thousands of grocery locations nationwide, these new yogurts are unlike others in the category. They are an exciting addition to the current Evolution Fresh family of cold-pressed ready-to-drink juices and smoothies and represent the next step in the Evolution Fresh and Dannon collaboration which began with the launch of yogurt parfaits and handcrafted smoothies in Starbucks® stores this spring.
“Consumers seek foods that contain more recognizable ingredients and also fewer of them,” said Jeffery Rothman, Vice President of Marketing & Innovation for Dannon. “The new Evolution Fresh Fruit on the Bottom Greek Yogurts are made with no artificial flavors, sweeteners or preservatives and include simple ingredients such as nonfat milk and fruit lightly sweetened with agave.”
“Starbucks customer response to the Evolution Fresh Greek Yogurt Parfaits, Inspired by Dannon, in our retail stores have been very positive,” said Jeff Hansberry, president Evolution Fresh. “Now, with our new line available at grocery stores, shoppers can stock their own refrigerators with our delicious, wholesome yogurt.”
The new grocery products are the result of Evolution Fresh and Dannon’s continued collaboration to make delicious and simply designed yogurts more widely accessible. The two companies worked together to create a proprietary high-quality Greek nonfat yogurt that is the perfect canvas to let real fruit shine through without any added flavors, artificial sweeteners or preservatives. Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are made with easily recognizable ingredients that consumers can feel good about. Each 5.3 oz. single-serve yogurt contains active yogurt cultures, at least 11 grams of protein and only 120 calories.
The four new varieties include:
- Blueberry Greek Nonfat Yogurt: Mild, creamy yogurt paired with sweet blueberries
- Black Cherry Greek Nonfat Yogurt: Mild, creamy yogurt with chunks of rich black cherry
- Raspberry Blackberry Greek Nonfat Yogurt: Mild, creamy yogurt over tart raspberries paired with juicy blackberries
- Pineapple Passion Fruit Greek Nonfat Yogurt: Mild, creamy yogurt with tropical pineapple chunks and passion fruit juice
About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available nationally in premium grocery stores, natural food stores, Starbucks® retail stores, and in the three company-operated Evolution Fresh™ retail locations. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible.
Headquartered in White Plains, New York, Dannon makes more than 200 different styles flavors and sizes of cultured refrigerated and frozen dairy food in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, to serve the diverse needs of its retail and foodservice customers. Dannon’s mission is to bring health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone