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Generational Glide: The Legacy of the 2024 Puma Easy Rider

Easy Rider
  • The 2024 Puma Easy Rider returns with its iconic design, bridging generations and paying homage to its heritage as a pioneering jogging and terrace culture staple.
  • Featuring the original federbein outsole and retro-inspired color schemes, the Easy Rider is now available in full-size runs for the whole family, launching on March 23, 2024, across Puma’s online and offline retail channels.

Introduced almost a half-century ago in 1977, the Easy Rider now makes a wider return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties.

Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider. Now, the silhouette returns in two new classic, ‘70s-inspired color schemes, in full-size runs for the whole family.

The PUMA Easy Rider is available in “Black” and “Yellow” colorways starting March 23, 2024, from, PUMA flagship stores, and selected PUMA retailers.

Source: PUMA

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