Lifestyle
Lebron 13: Built For Explosiveness
The LEBRON 13 combines lockdown fit and dynamic cushioning to match LeBron James’s power and speed.
The shoe’s top three performance features include:
1. BREATHABLE, SOCK-LIKE FIT FOR FLEXIBILITY AND LOCKDOWN
![Lebron 13: Built For Explosiveness 79 15 480 Nike LeBron 13 0219 03 2 native 1600](http://s3.amazonaws.com/nikeinc/assets/47196/15-480_Nike_LeBron_13_0219-03-2_native_1600.jpg?1443194063)
The breathable mesh upper hugs the foot, while Flywire technology cables provide an adaptive, natural fit and excellent lockdown.
2. HYPERPOSITE MATERIAL PROVIDES ZONED IMPACT PROTECTION
![Lebron 13: Built For Explosiveness 80 15 480 Nike LeBron 13 0168 03 native 1600](http://s3.amazonaws.com/nikeinc/assets/47199/15-480_Nike_LeBron_13_0168-03_native_1600.jpg?1443194202)
Hyperposite on the midfoot and collar adapts to the forceful torque exerted by James at top speed. Wrapping the top of the foot, it also enhances durability and support while maintaining flexibility and providing protection. An asymmetrical lacing system finishes the upper and supplements lockdown and foot containment.
3. NIKE ZOOM AIR CUSHIONING UNITS MAXIMIZE EXPLOSIVENESS
![Lebron 13: Built For Explosiveness 81 15 480 Nike LeBron 13 0146 03 native 1600](http://s3.amazonaws.com/nikeinc/assets/47202/15-480_Nike_LeBron_13_0146-03_native_1600.jpg?1443194281)
Since its debut on the basketball court in the Nike Air Go LWP in 1995, Zoom Air has provided superior cushioning and explosiveness for the movement and impact of the game. For an athlete like LeBron James, the journey up and down the court can equal 12 marathons over the course of a season. Superior cushioning and comfort are a must.
The LEBRON 13 evolves the size and placement of the hexagonal Nike Zoom Air units that debuted in the LEBRON 12.
![Lebron 13: Built For Explosiveness 82 15 480 Nike LeBron 13 0190 01 native 1600](http://s3.amazonaws.com/nikeinc/assets/47203/15-480_Nike_LeBron_13_0190-01_native_1600.jpg?1443194285)
Four Zoom Air units in the outsole provide maximum response and cushioning on impact. Two of the units are 13 millimeters thick – larger than those in the LEBRON 12 in total volume; one in the heel and one in the ball of the foot. Two additional hexagonal Nike Zoom units are placed in the forefoot at peak pressure points.
INNOVATION FOR ALL AGES
![Lebron 13: Built For Explosiveness 83 15 480 Nike LeBron 13 0202 01 native 1600](http://s3.amazonaws.com/nikeinc/assets/47204/15-480_Nike_LeBron_13_0202-01_native_1600.jpg?1443194310)
The LEBRON 13 has also been engineered to address the specific needs of young athletes as they grow through infant, toddler, pre-school and grade school sizes for both on and off the basketball court. Each of the models features performance design unique to age range and physical development.
HOMETOWN INSPIRATION
![Lebron 13: Built For Explosiveness 84 15 480 Nike LeBron 13 0106 03 native 1600](http://s3.amazonaws.com/nikeinc/assets/47200/15-480_Nike_LeBron_13_0106-03_native_1600.jpg?1443194205)
The LEBRON 13 design inspiration reflects James’s hometown roots in Akron, Ohio. Unique elements to each colorway come to life in five locations on each shoe: tongue top, tongue embellishment, heel tab, Swoosh graphic and inside heel. Additional nods to James come through specific details in each colorway, including outsole elements and a LeBron logo on the toe and heel tab.
GLOBAL AVAILABILITY
The LEBRON 13 Written in the Stars colorway is available October 1 in Greater China and globally on October 10, followed by the LEBRON 13 Away colorway denoting Cleveland’s season tipoff on the road in Chicago on October 27. The LEBRON 13 is available for NIKEiD customization on September 30.
![Lebron 13: Built For Explosiveness 86 150927 JP 0433 hig native 1600](https://s3.amazonaws.com/nikeinc/assets/47301/150927_JP_0433-hig_native_1600.jpg?1443407762)
![Lebron 13: Built For Explosiveness 87 LEBRON 13 TECH SHEET FINAL native 1600](http://s3.amazonaws.com/nikeinc/assets/47256/LEBRON_13_TECH_SHEET_FINAL_native_1600.jpeg?1443216988)