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Jo Malone London Enters China; Doors open April 16th at Mitsukoshi Beijing

SHANGHAI & NEW YORK–(BUSINESS WIRE)–Apr. 16, 2014–The Estée Lauder corporations inc. (NYSE:EL) today launched the Jo malone London complete, at the Mitsukoshi store in the national capital. The company expects to open 2 additional doors in Shanghai and national capital in 2014.

Jo malone London was launched in 1994 and bought by The Estée Lauder firms, Inc. in 1999. Regarded as the epitome of unpretentious luxury it involves fragrance and is one in every of The Estée Lauder Companies’ ultra-prestige brands. every Jo Edmond Malone London fragrance is formed by the world’s Master Perfumers victimization solely the best ingredients and is meant to be worn alone or superimposed victimization Fragrance Combining to make a very bespoken scent.

Today the complete is accessible in thirty four countries worldwide following the launch in China and continues to inspire a loyal following. Jo Edmond Malone London 1st launched in Asia Pacific in Japan in 2008 and is one in every of the quickest growing Estée Lauder Companies’ brands across the region.

“We square measure excited to be launching Jo Edmond Malone London in China. we tend to believe that the unpretentious luxury of Jo Edmond Malone London together with the brand’s use of prime quality and rare ingredients can attractiveness to the terribly discerning Chinese shopper,” aforesaid Fabrice Weber, President, Asia Pacific for the The Estée Lauder firms. “China and our Chinese customers still play a key role within the strategy of our company, and also the launch of the Jo Edmond Malone London complete reinforces our commitment to the present dynamic market.”

“Jo Edmond Malone London is that the epitome of British luxury. we tend to square measure excited to be gap in China, a rustic detonating with history, energy, and promise. The dynamic cities of Shanghai and national capital, wherever we are going to open our extremely anticipated new boutiques, dead replicate the innovative spirit of Jo Edmond Malone London. we tend to square measure excited to introduce the globe of Jo Edmond Malone London™ to such a spirited new audience,” aforesaid Maureen Case, world complete President, Jo Edmond Malone London and Bobbi Brown Cosmetics.

“Another star within the Estée Lauder Companies’ portfolio, Jo Edmond Malone London was very well-received by customers once it had been launched in port many years agone and since that point, we’ve got seen Associate in Nursing increasing range of loyal customers from China,” aforesaid Joy Fan, head of The Estée Lauder firms in China. “As a result, we tend to felt it had been time to launch the complete to Chinese customers. It’s the first role of the China team to know native shopper wants and produce the foremost acceptable brands to the China market.”

The Estée Lauder firms 1st entered China in 1993 with 2 of its brands, Estée Lauder and Clinique. Jo Edmond Malone London is that the Company’s fifteenth complete to be oversubscribed there. China remains one in every of The Estée Lauder Companies’ quickest growing markets because the Company continues to expand distribution in smaller cities and also the portfolio of its brands.

The modern statements during this release, as well as those within the individuals’ remarks, involve risks and uncertainties. Factors that would cause actual results to disagree materially from those modern statements embrace competition, changes in regulation, risks of doing business abroad and also the different risks represented within the Company’s filings with the U.S. Securities and Exchange Commission, as well as the foremost recent quarterly report on type 10-Q.

The Estée Lauder firms opposition. is one in every of the world’s leading makers and marketers of quality skin care, makeup, fragrance and hair care merchandise. The Company’s merchandise square measure oversubscribed in over a hundred and fifty countries and territories beneath the subsequent complete names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, adult female Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, archangel Kors, yank Beauty, Flirt!, GoodSkin Labs, Grassroots analysis Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna, Aerin Beauty, Osiao, Marni and Tory Burch.

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