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Introducing Amazon Giveaway – The First Self-Service Giveaway Tool

Customers, marketers, bloggers, artists and more can now use Amazon Giveaway to host a giveaway, creating buzz, rewarding their audiences and attracting new followers

SEATTLE–(BUSINESS WIRE)–Feb. 10, 2015– (NASDAQ:AMZN) — Introducing Amazon Giveaway, a new self-service tool designed to modernize the time-tested radio giveaway. Today, people are more likely to encounter giveaways on Twitter, YouTube, Instagram and Facebook, where the word “giveaway” is used more than a million times every day. Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.

“The idea of running giveaway promotions is easy. They are a really effective way to attract attention and build engagement, but giveaways often come with hidden costs and complexities which makes the reality of running one hard,” said Steve Shure, Vice President Consumer Marketing. “Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all of the rules to shipping prizes directly to winners.”

Win Free Stuff with #AmazonGiveaway

In celebration of this new tool and to introduce customers to fun ways to use Amazon Giveaway, Amazon and participating brands plan to run hundreds of giveaways across social media channels. Follow Amazon on Twitter, Instagram, Facebook, Pinterest, and Snapchat and search #AmazonGiveaway to discover new giveaways every day. Customers can also visit to find giveaways to enter today.

giveaway_how_it_works_504x504_CT-04Become a Giveaway Host

Anyone who wants to host a giveaway can get started at or simply visit Amazon to find the eligible item they would like as a prize and click “Set up a giveaway” near the bottom of the product detail page. From there, the host determines the giveaway details, enters custom content and decides whether prizes will go to many entrants or to the first few entrants. Hosts receive a unique link that they can share with their audiences how, when, and where they choose.

Eligible prize items are shipped and sold by As many as 50 prizes can be awarded per giveaway, with a total value of up to $5,000.

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.


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