TOKYO, February 6, 2015—Canon Inc. announced today it is developing a new addition to the Company’s G-series lineup of premium compact cameras—the PowerShot G3 X—and will display a prototype of the camera at CP+ Camera & Photo Imaging Show 2015, to be held from February 12 to 15 at the PACIFICO YOKOHAMA Exhibition Hall in Yokohama, Japan.
The new PowerShot G3 X currently under development by Canon will incorporate a large 1.0-inch sensor and a 24-600 mm (35 mm film equivalent) 25x optical zoom lens while maintaining a relative size that makes it easy to carry around. The camera will produce images with beautifully blurred backgrounds, made possible by its large sensor, and provide users with a wide range of focal lengths, from wide-angle to telephoto. The addition of the new model will serve to further bolster Canon’s already impressive G-series camera lineup.
Introduced in 2000 as a high-end-model lineup, Canon’s G series has played a leading role in the compact camera market thanks to its high image quality.
Calling upon the Company’s latest lens, sensor and image processing technology know-how, Canon launched the new flagship-model PowerShot G1 X Mark II in March 2014, followed in October of the same year with the launch of the high-image-quality compact-body PowerShot G7 X. Both models have proven popular among a wide range of high-end users, including users of EOS-series interchangeable-lens cameras.
By actively and flexibly responding to the market’s diverse needs, particularly through the bolstering of the Company’s high-end-model lineup, Canon will continue to contribute to the expansion of the photographic imaging culture.