Food & Beverage
Doritos® Transforms Late-Night Dining with The Launch of Doritos After Dark™, An After-Hours Food Experience Offering Elevated, Globally Inspired Bites
The most epic moments happen after dark, including late-night eating. According to Frito-Lay’s latest Snack Index1, forty-three percent of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark. Now, Doritos will answer fans’ after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.
Embrace the Night with the Doritos After Dark Ghost Kitchen Menu
Doritos After Dark gives fans the chance to go bold with their midnight meals and was created in partnership with PepsiCo Foodservice Digital Lab2 and Popchew. Fans can experience the new mouthwatering meals in New York City, Los Angeles, Phoenix, and Las Vegas from 4 p.m. until late into the night December 16-21. To order, fans can head to www.DoritosAfterDark.com or order through their favorite food delivery partners like Popchew, DoorDash, Uber Eats, or Grubhub.
“From introducing new flavors like Tangy Tamarind and Tangy Pickle to collaborating with the record-breaking Netflix series ‘Stranger Things’ in one of the biggest cultural moments of the year, Doritos is a brand our fans look to for bold new ideas,” said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. “By embracing the unexpected, Doritos After Dark has created another moment of inspiration and experimentation, inviting fans to experience Doritos’ boldest venture yet.”
Doritos After Dark leads fans into a new world of Doritos after-hours eats with globally inspired culinary menu items made with classic Doritos flavors, including:
- Doritos® Flamin’ Hot® Cool Ranch® Corn Puppies: The afterparty starts as soon as these Corn Puppies arrive. Crunchy Korean corn dog-inspired triangles filled with gooey cheese and beef hot dogs beg for a double dunk in ranch sauce and crushed Doritos Flamin’ Hot Cool Ranch crunchers. Once you bite in, everything else just melts away.
- Doritos® Nacho Average Nachos: Start with the essentials of queso, guac, and salsa, and then choose your own flavor adventure. Take your pick of ground beef or chopped chicken and pair with Doritos® Flamin’ Hot® Cool Ranch® Flavored Tortilla Chips or Doritos®️ Nacho Cheese Flavored Tortilla Chips to reach nacho nirvana.
- Doritos® Spicy Sweet Chili Chicken Bites: You’ve had fried chicken. But not like this. These crispy chicken bites are inspired by Japanese fried chicken with light breading for a soft, snackable crunch with taste bud-tingling flavor. Sprinkle with crushed Doritos Spicy Sweet Chili Flavored Tortilla Chips for a final touch of flavor.
- Doritos® Cool Ranch® Loaded Pita: Late-night hunger is no joke. A chicken kabob-inspired sandwich pairs tender roasted chicken with smooth yogurt sauce for a meal that’s fresh and filling. Take it to ANOTHER LEVEL® by adding Doritos Cool Ranch Flavored Tortilla Chips for crunch in the clutch.
- Doritos® Spicy Sweet Chili Sammie: A banh mi-inspired sandwich that packs a late-night punch with perfectly seasoned beef, Asian slaw, sriracha aioli, and fresh cilantro. Grab that delivery and dress it up with delicious Doritos Spicy Sweet Chili Flavored Tortilla Chips. Triangle vibes incoming.
Through its partnership with Popchew, which works directly with iconic brands to develop inventive dishes, consumers will receive free delivery when ordering directly through www.DoritosAfterDark.com or via the Popchew app. Fans located outside of the delivery zones can create their own epic moments with the Doritos After Dark recipes available on www.DoritosAfterDark.com.
Experience Late-Night Like Never Before at the Doritos After Dark Pop-up Experience
Doritos will celebrate its late-night menu debut on the longest night of the year, the Winter Solstice, through an in-person pop-up in LA on December 21. This one-night-only, seated event will give fans a chance to taste Doritos After Dark bites in a vibrant, lounge-style space. LA night owls will enjoy the menu items in an underground tasting room, decked out with everything tastemakers need for an unforgettable late-night experience, including a triangle-themed interactive lounge, MTN DEW® x Doritos® bar, photo opportunities, and more.
Those looking to immerse themselves in the Doritos After Dark tasting experience can visit www.DoritosAfterDark.com/RSVP to reserve a seat. This exclusive experience is free and open to the public but has limited seats. Fans unable to secure an online reservation can add their name to a waitlist and will be notified via email if a seat becomes available.