Food & Beverage
Costa To Trial Superday Smoothies in Selected Areas
Costa is trialling a new SuperDay Smoothies range across two areas in the UK as the nation’s favourite coffee shop looks to build upon its barista crafted cold drinks range from this month.
As a brand, Costa strive to offer its customers choice, and SuperDay Smoothies has been created to answer a growing trend for UK consumers who search out real and healthy alternatives that help them stay refreshed during Summer.
The new Costa SuperDay Smoothies range is chilled containing real fruit, freshly blended with apple juice and ice which is then handcrafted by Costa’s baristas into a Smoothie that contains 2 of the recommended 5 a day.
The SuperDay Smoothies are available in:
Grape, Watermelon and Strawberry
Melon, Apple, Kiwi and Pineapple
Melon, Mango and Passion fruit
Carol Welch, Group Brand & Innovation Director at Costa said, “We are excited about the trial which answers a real customer challenge. Eating a balanced diet is something we all strive to do. Extending the handcrafting skills of our baristas to offer fresh fruit smoothies containing 2 of your 5 a day provides even greater choice for our customers.”
Costa’s SuperDay Smoothies will be available to customers across 35 stores in South Yorkshire and South East London from now until the end of September priced from £3.50. Costa’s full Summer food and iced drink range is available in stores now.
About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for five years running (2010, 2011, 2012, 2013 & November 2014).
With over 1,968 coffee shops in the UK and more than 1,157 shops in 29 overseas markets, Costa has diversified into both the at-home and gourmet self-serve markets. There are now more than 4,086 Costa Express self-serve machines.
In the UK Costa employs over 15,000 people and creates around 1,500 jobs each year.