Marketing campaign includes listing the fictional property, interviews about the home with the film’s stars, director and production designer, as well as content written exclusively for the Coldwell Banker® brand
After a long day of saving the world, even the X-Men need a place to call home. That is why Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, has joined forces with 20th Century Fox as the exclusive real estate partner of the upcoming summer movie event, “X-Men: Apocalypse,” in theaters everywhere May 27.
The mock X-Mansion listing allows film and X-Men enthusiasts to browse photos and view a video home tour shot on the set of Professor Xavier’s School for Gifted Youngsters, the infamous home of the X-Men. The listing includes a description of the 24+ bedroom estate, complete with an automated, state-of-the-art training facility and fully retractable basketball court. Taking advantage of the “Seller Story” feature unique to Coldwell Banker listings, the X-Mansion listing also includes a history and memory of the home written by one of the film’s screenwriters.
“Over the last several years, one of our core marketing strategies has been to develop meaningful relationships with new audiences that allow us to showcase the emotional and lifestyle benefits of home and extend our reach beyond traditional real estate advertising,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Through this exciting partnership, we are able to tell another awesome story about the meaning of home and transform the way real estate brands are reaching consumers today.”
Taking the standard marketing partnership to the next level, Coldwell Banker and 20th Century Fox will develop content promoting the concept of “home,” for humans and mutants. In addition to the listing and two Coldwell Banker video ad spots, the brands will also release a behind-the-scenes video filmed on the set of the X-Mansion, teasing the role the home will play in the upcoming film and the rooms that will be featured. This will include interviews with the film’s stars, director, Bryan Singer, as well as the film’s production designer and supervising art director, all detailing what it takes to bring the mansion to life on the silver screen.
“The X-Mansion is an iconic landmark in comic and film history. Professor Xavier’s School for Gifted Youngsters has always represented a home filled with excitement and learning for the X-Men,” said Zachary Eller, senior vice president, marketing partnerships, 20th Century Fox. “We’re thrilled to work with Coldwell Banker to have some fun with the X-Mansion and give fans a never before seen sneak peek inside the mansion.”
For more information about the partnership, please visit the landing page on the Coldwell Banker website .
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smarthome space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
About X-MEN: APOCALYPSE
Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-MEN: APOCALYPSE. Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.
About 20th Century Fox
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.