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Baskin-Robbins® is Bringing Your Favorite Holiday Traditions to the Dessert Table with a New Cake and Festive Flavor of the Month


The season of giving is here and the ice cream experts at Baskin-Robbins® are serving up a flurry of festive delights. Brand new this December, the joys of building a snowman are reaching an icy peak with the Brrr the Snowman™ Cake. This fun and frosty offering sits atop a bed of “melting snow” icing and is decked out with an icing carrot nose and tree branch arms, buttons and a jolly smile all made of fudge. Bundled in a scarf made of icing and topped with a cake cone and “melted” ice cream made of icing, the Brrr the Snowman™ Cake is customizable with your choice of cake and ice cream flavors – so sled into Baskin-Robbins® before it melts away.

To make it even easier for guests to enjoy a slice of the holidays, Baskin-Robbins is giving away 1,000 free Brrr The Snowman™ cakes starting at 1p.m. EST on Black Friday when you order online using the code SNOWMAN*. Don’t fret if you miss out on a free cake because Baskin-Robbins is doubling up on deals this Black Friday with 20% off any online cake order through Cyber Monday with code HOLIDAY**.

Turning another seasonal favorite tradition into a delicious scoop of ice cream, Baskin-Robbins is introducing Gingerbread House as the new December Flavor of the Month. This festive gingerbread flavored ice cream is decorated with gingersnap cookie bites and classic peppermint pieces to give you all the holiday feels. Finished with a confetti icing drizzle, Baskin-Robbins’ newest flavor will have you caroling for more.

“Dessert is one of the best things about the holiday season and this year, like every year, we’re excited to give the gift of ice cream to our guests,” said Charlie Nutting, Brand Marketing & Insights Director at Inspire Brands. “With festive flavors and deals for Black Friday making it even easier to bring delicious treats to the table, we hope our guests will enjoy making Baskin-Robbins a part of their holiday traditions.”

Didn’t snag your Baskin-Robbins favorites on Black Friday? The season of giving continues with $5 off any cake purchase of $35 or more available through the Baskin-Robbins mobile app***. Cake orders can be placed in advance online at, through the Baskin-Robbins mobile app or by visiting or calling your local Baskin-Robbins shop.

Source: Baskin-Robbins

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