Samsung brings its first Bespoke experience to Galaxy devices, allowing consumers to customize and select different color options to express their unique personality.
Samsung Electronics Co., Ltd. announced the Galaxy Z Flip3 Bespoke Edition, giving consumers a new way to customize their mobile device. By bringing the Bespoke experience to mobile for the first time, Samsung is empowering users to express themselves and to create a device that’s truly their own.
“Today’s customers are multi-faceted, and we believe their technology should reflect their unique lifestyles,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “Galaxy Z Flip3 Bespoke Edition opens new experiences for customers to reflect who they are, through the technology they use the most.”
The Galaxy Z Flip3 empowers users to express themselves with a compact, iconic design and premium features. Since its launch, Galaxy Z Flip3 users have been drawn to the device’s unique customization abilities including its flexible form factor, a creative array of accessories, and the ability to optimize their mobile experience with One UI. Responding to this demand, Samsung is expanding with new customizable color combinations and special UX for users to further personalize their device with the Bespoke Edition, providing options not available anywhere else on the market.
To identify color options, Samsung researched current and future color trends and analyzed sociocultural trends to anticipate changes in customer’s preferences and needs. Samsung also tested thousands of color options and identified hues and that would perfectly complement each other — no matter the combination. The result is a palette of 49 possible color combinations for Galaxy Z Flip3 Bespoke Edition. Customers can mix and match to create their own unique combination by choosing phone frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White, or Black.
And because users’ style and taste continue to evolve, Samsung is also offering Bespoke Upgrade Care1 exclusively for Galaxy Z Flip3 Bespoke Edition users so they can change their device color whenever they want to. Galaxy Z Flip3 Bespoke Edition owners can register to replace their device panel with new colors at Samsung.com2, ensuring their device keeps pace with their evolving style.
Customers can also customize Galaxy Watch4 series at the Galaxy Watch4 Bespoke Studio, by mixing and matching from a variety of Galaxy Watch4 series colors, sizes, and strap styles. Galaxy Watch4 series users will also get even more opportunities for personalization through the latest software update3, which features a host of new customizable watch face styles, a more tailored fall detection feature that enables users to adjust sensitivity, and a new “knock, knock” wrist motion that activates favorite or most-used apps and features.
Customers can design and check out their Galaxy Z Flip3 and Watch4 Bespoke Edition at Bespoke Studio exclusively on Samsung.com. Bespoke Studio offers a fun and engaging experience with 360° previews of combinations and ways to download an image of the selections for easily shareable social content. Once the order is placed, devices are tailor-made and arrive in special edition packaging with a Bespoke Edition wallpaper and Cover Screen that matches the device’s colors for a fully coordinated look. Galaxy Z Flip3 Bespoke Edition also comes with a year of Samsung Care+4 protection — users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement. The Galaxy Z Flip3 Bespoke Edition and Galaxy Watch4 Bespoke Edition will be available in Korea, US, UK, Germany, France, Canada and Australia starting October 20th.
About Galaxy Z Flip3 5G
For those who want style that comes with function, the Galaxy Z Flip3 is the ideal device with its stylish, sleek, compact, and iconic design, enhanced camera features, and a larger Cover Screen5 built for quick use on the go. Unfold and snap a stunning selfie with Z Flip3’s studio-quality camera features with Flex mode, then add to your social feed, which scrolls smoother than ever with a 120Hz adaptive refresh rate.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
1 The Bespoke Upgrade Care service is available to Galaxy Z Flip3 Bespoke Edition only. Users can get their panel replaced with additional service fee. Frames are not swappable. The service fee may vary by country.
2 The service process may vary by country.
3 Availability may vary by market or operator. The update will initially be available on Bluetooth versions of the Galaxy Watch4 series and will roll out to LTE versions shortly thereafter. Requires the latest version of the Galaxy Wearable app and Galaxy Watch4 plugin.
4 Samsung Care+ requires a free registration within 30 days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/
5 Compared to Galaxy Z Flip 5G.