American Express Launches New “Add a Card” Feature for the Amex Bot for Messenger
New Feature Enables Card Members to Easily Add a Card to Their Facebook Accounts for Future Purchases on Facebook and Messenger
American Express today announced a new Add a Card feature for the Amex bot for Messenger. This feature helps enable eligible U.S. Consumer and OPEN Card Members to add their Card and billing information to Facebook for purchases on Facebook. After adding a Card to their Facebook accounts, Card Members can easily make in-game purchases, purchases on the Shop sections of business’ Facebook pages and participate in Messenger commerce experiences.
“This most recent step in our long relationship with Facebook demonstrates just how quickly American Express can iterate new features and develop innovation with great partners,” said Dave Wolf, vice president, Digital Partnerships & Development, American Express. “The speed of our tech development continues to allow us to meet our Card Members where they are, and we look forward to the additional benefits we can deliver to Card Members on this powerful channel.”
“This new feature comes as Facebook and Messenger introduce new commerce initiatives,” said Kahina Van Dyke, Facebook’s Director of Global Commerce and Payments Partnerships. “We’ve seen commerce play an increasing role in how people interact with one another and we’re excited to see our partners at AMEX continue to create new ways to enable people to make seamless purchases with this new Add a Card feature.”
American Express has worked closely with Facebook to ensure that Card Member account data is provided to Facebook via the Amex bot for Messenger in a safe and secure manner.
To enable the Amex bot for Messenger, Card Members can connect an eligible Card to Messenger at m.me/AmericanExpressUS by using their AmericanExpress.com user ID and password. Card Members can easily add their Card to Facebook by choosing to do so when connecting their eligible Card to Messenger.
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