Alaska Air Group Inc. (NYSE: ALK) and Bank of America (NYSE: BAC) announced an extension of their co-branded credit card agreement through 2030. The renewed agreement strengthens a powerful industry partnership that has endured over decades, meaningfully expands guest benefits, and further accelerates both companies’ strategic growth plans in key West Coast geographies.
“Our partnership with Bank of America has been key to strengthening Alaska’s brand recognition and building unparalleled customer loyalty. This extension of our relationship with Bank of America will continue to provide our guests meaningful ways to enhance their travel experience with benefits,” said Ben Minicucci, Chief Executive Officer of Alaska. “Over time, we will continue to invest in value-added benefits for our cardholders, while consistently providing them with remarkable service in line with our culture of care.”
“We are excited to announce this multi-year extension of our partnership with Alaska Airlines,” said Dean Athanasia, President of Regional Banking for Bank of America. “This relationship continues to unlock growth opportunities for both Alaska and Bank of America while driving greater loyalty and engagement with Alaska’s customers.”
Alaska Airlines’ co-branded credit card with Bank of America currently offers cardholders the airline industry’s most generous loyalty rewards program, including Alaska’s Famous Companion Fare™, free checked bags, the opportunity to earn 3x the miles on Alaska purchases, oneworld® Alliance mile redemptions, 50 percent discount for lounge access, 20 percent off onboard purchases, and many more travel benefits.
In the second half of 2022, Alaska and Bank of America intend to announce additional benefits to further elevate their loyalty program for cardholders, while driving long-term value for both companies.
Source: Bank of America