10 Useful Techniques to Help Potential Customers Trust Your Website
As a business owner, it’s up to you to create a website that elevates the customer experience and builds trust. The moment your customers land on your home page is the second they start evaluating your credentials, so if you want to make a good impression, keep reading below.
10 Useful Techniques That Help Build Trust in Your Website
It might sound daunting, but building trust in your website doesn’t have to be difficult. By following some simple tips, you can ensure your website is a place of trust and reliability.
1. Make Your Website Incredibly Secure
Installing a secure socket layer (SSL) ensures that data transmitted between the website and the server is encrypted and secure. Adding reliable third-party trust seals like McAfee and VeriSign increases transfer security and lets customers know their transactions are safe.
2. Design a Professional-Looking Website
A website that looks professional, organized, and up-to-date will greatly improve consumer trust. In fact, 75% of users will think a website isn’t credible if it’s poorly designed. Therefore, your design should be aesthetically pleasing, simple to navigate, user-friendly, and easy to read.
3. Provide Clear and Easy-to-Follow Instructions
Make sure instructions such as signing up, logging in, and purchasing are clear and easy to follow. Confusing instructions will make customers less likely to sign up and trust your website. Consider exploring top law firm websites for examples of how to write informative text.
4. Use Friendly and Customer-Centric Language
Avoid using confusing jargon or terms that potential customers may not understand. Instead, use customer-centric language to make customers feel comfortable and more likely to trust your website. If you must use industry-specific terms or abbreviations, elaborate on what they mean.
5. Add Your Contact Information in the Footer
Make sure customers are able to find your contact information, such as email, phone number, and physical address, by placing it in your footer. While creating a separate contact page is a great idea, you build trust in your audience if your contact info is available on every page.
6. Include Testimonials and Reviews From Customers
Seeing positive reviews and testimonials from other customers will help potential customers trust your website. Make sure the reviews are legitimate and include full details, such as customer names, the product or service they purchased, and detailed/informative feedback.
7. Be Transparent About Who Runs the Website
Adding an “About Us” page on your website that outlines who you are, what expertise you bring to your business, and why customers should trust you will help visitors feel more at ease. When customers feel that they know you, they’re more likely to think your business is trustworthy.
8. Keep Website Content Accurate and Up-to-Date
Customers want to know that the information on your website is correct and up-to-date. Posting content that’s relevant and accurate will improve trust because you’ll be looked at as a topic authority. Customers will know that they can come to your website for up-to-date information.
9. Ensure That Your Website Loads Quickly
Slow loading speeds can be frustrating for customers and make them less likely to stay on your website. It can also make customers think your website is hacked. Make sure your site’s loading speed is fast by optimizing images, avoiding code bloat, and hosting on a reliable server.
10. Establish Fair and Customer-Centric Return Policies.
Customers understand that some items can’t be returned for sanitary or legal reasons, but if nothing can be returned, that’s suspicious. And if you expect your consumers to pay to make a return, you’ll lose their trust. Instead, make it easy for customers to return their products.