Connect with us

Reports and Insights

Top 10 Highest Earning Vegan Influencers in the UK

vegan influencers
  • Niki Webster is the most influential vegan blogger in the UK, earning a potential £1,079 per sponsored Instagram post through her account rebelrecipes.
  • Holly Pearce, also known as veganlovinglife, is the second most influential, earning up to £785 per sponsored post.
  • Holly Jade of thelittleblogofvegan has the highest number of average likes per Instagram post.

Niki Webster, also known as rebelrecipes, is the most influential UK vegan blogger, new research reveals.

Research conducted by kitchen experts Maxima Kitchen Equipment examined social media profiles of UK vegan influencers, as well as Instagram marketing calculators to establish how much popular vegan content creators can make per sponsored Instagram post.

Niki Webster was revealed as the most influential vegan blogger in the UK. The face of rebelrecipes, Niki started her plant-based blog in 2015 and has since developed a huge social media following, with 2,346 Instagram posts and 289,512 followers, allowing her to earn up to £1,079 per sponsored post. Based in Shrewsbury, Niki has won multiple food blogger awards and published three cookbooks since the beginning of her vegan journey.

Holly Pearce, also known by her account veganlovinglife, is revealed as the second most popular vegan Instagram blogger. Based in London, Holly posts her everyday vegan eats from around the city, as well as popular recipes to try at home. Despite having the fourth lowest follower count on the list with 70,751 followers, Holly has an above-average engagement rate of 3.58% allowing her to earn up to £785 per sponsored post, making her the second most influential vegan blogger in the UK.

The third most influential UK vegan blogger is Jacob King. The recipe creator and TikTok star, otherwise known as pengveganmunch, has over 150,000 followers on Instagram, allowing him to earn a potential of £657 per sponsored post. Jacob also has an average of 7,003 likes per Instagram post, the second highest in the list, and an above average engagement rate of 3.97%.

Chef and animal rights advocate Richard Makin is the fourth most popular UK vegan influencer. Richard’s account – schoolnightvegan – has over 160,000 Instagram followers and 3,090 average likes per post, allowing him to earn up to £599 per sponsored post.

The fifth most influential vegan content creator is Holly Jade of thelittleblogofvegan. Holly is a vegan baker, recipe creator and food photographer, releasing her first book this month. Holly has the highest number of average likes in the ranking with 7,172 likes per post, as well as the highest Instagram engagement rate of 4.84%, allowing her to charge up to £551 per sponsored post.

A spokesperson for Maxima Kitchen Equipment commented on the findings: “Every year, Veganuary becomes more and more popular as businesses, celebrities and influencers band together to promote the benefits of veganism, and this year is no exception with a record-breaking 600,000 people worldwide signing up to take part.

The huge social media following of these vegan content creators is a testament to how lucrative the influencer industry is, with Instagrammers able to charge up to £1,000 per post. These popular influencers provide fantastic Veganuary inspiration, for anyone looking for tips on how to embrace a plant-based diet and adopt a vegan lifestyle”.

The research was conducted by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.

Top 10 Most Influential UK Vegan Influencers 

Name 

Instagram handle

Instagram follower count

How much they can earn per sponsored post

Niki Webster 

rebelrecipes

289,512

£1,079

Holly Pearce 

veganlovinglife

70,751

£785

Jacob King 

pengveganmunch

150,094

£657

Richard Makin 

schoolnightvegan

164,096

£599

Holly Jade 

thelittleblogofvegan

179,373

£551

Tom Adams 

projectveganbaking

53,627

£487

Laura Wright 

thefirstmess

296,387

£433

Maria Gureeva 

earthofmariaa

215,666

£349

Ben Rebuck 

bensvegankitchen

40,919

£324

Abby Sophy 

veganbrownting

66,102

£253

END

Sources: Instagram, Influencer Marketing Calculator

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Text Translator

Awards Ceremony

Click on the Image to view the Magazine

Global Brands Magazine Awards Ceremony


Global Brands Magazine is a leading brands magazine providing opinions and news related to various brands across the world. The company is head quartered in the United Kingdom. A fully autonomous branding magazine, Global Brands Magazine represents an astute source of information from across industries. The magazine provides the reader with up- to date news, reviews, opinions and polls on leading brands across the globe.


Copyright - Global Brands Publications Limited © 2022. Global Brands Publications is not responsible for the content of external sites.

Translate »