McDonald’s Celebrates Universal Pictures and Illumination Entertainment’s New Movie Minions With Restaurant Takeovers, Social Media Activations, Exclusive Happy Meal Toys and Special Banana-Inspired Menu Items
OAK BROOK, IL–(Marketwired – Jul 2, 2015) – The Minions from Universal Pictures and Illumination Entertainment are taking overMcDonald’s restaurants and bringing fun to customers of all ages around the world in one of the company’s biggest global promotions. From the U.S., Brazil and Spain to China and Australia, customers of all ages are experiencing a wide range of Minion excitement from McDonald’s.Minions, a prequel in the Despicable Me global film franchise, debuts in U.S. theaters on July 10.
Minionized Restaurant and Happy Meal Toys
McDonald’s and Minions share the love of yellow and bringing fun to families around the world. The most “Minionized” restaurant is located in the heart of Chicago with more than 400 Minions appearing on the outside of the restaurant — from top-to-bottom windows and the drive-thru to tabletops and the front counter — taking nearly 50 hours to assemble. Today’s reveal at the company’s iconic restaurant is timed with the launch of the North American Minions Happy Meal on July 3. In addition, markets around the world will feature exclusive Happy Meal toys celebrating key Minion moments from the film.
Minion-inspired Menu Items
To celebrate the Minions favorite food, “BA-NA-NA,” McDonald’s is offering special banana-inspired menu items in select countries. In the U.S., customers can enjoy a new Go-GURT® Low-Fat Strawberry-Banana Yogurt available in both Happy Meals and ala carte, and McDonald’s Australia featured fresh bananas for a limited time as part of its special Minions Happy Meal. Banana favorites for other members of the family include a BananaChocolate McFlurry being offered in several markets in Asia and the Middle East. Customers in Austria can enjoy a banana shake, while McDonald’s Brazil is featuring Minion-shaped potato cakes.
Social Media Take-Over
Minion surprises are appearing on McDonald’s social channels as well, including a “24 Hour take over” of McDonald’s Twitter, Instagram, Facebook and YouTube with fun Minion-centric posts #MinionsAtMcDonalds. Additionally, McDonald’s worked closely with leading YouTube, Vine and Instagram content creators across the globe to develop fun, prankster videos inspired by the mischievousness of the Minions. The videos are appearing on each of the creator’s sites: