The Alaskan Seafood Brand Makes Statewide Debut at Walmart

Walmart Expands Assortment of Alaska Harvested Seafood

BENTONVILLE, Ark. – Jan. 28, 2015 – Walmart today announced it is adding more wild caught Alaska seafood at select stores in Alaska and Washington. The expanded assortment includes The Alaskan, a new 100% Alaska seafood brand created by a family-owned business and launching exclusively at Walmart. The nation’s largest grocer is also adding Alaskan cod, salmon, rockfish, sole and crab to its broad seafood offering. Each of the new items is harvested in Alaska and processed locally in Alaska or in the Pacific Northwest.

From all-natural Alaska coho salmon fillets to Alaska whitefish burgers, 14 new exclusive items are now on shelves at each Supercenter in Alaska and 20 additional stores in Washington.

Walmart has proudly sourced seafood from the state of Alaska for many years and continues to work with the state, the Alaska Seafood Marketing Institute (ASMI), suppliers and others to provide customers with quality products at affordable prices.

The new items are also labeled as Made in the USA. In 2013 Walmart committed to American renewal by announcing its intent to help boost job creation and U.S. manufacturing through buying an additional $250 billion in products that support American jobs by 2023. Trident Seafoods, a Seattle-based family owned business founded in 1973, supplies The Alaskan brand. Trident operates more than a dozen fish processing facilities in Alaska coastal communities and is fully committed to maintaining abundant, sustainably managed fisheries.

“Our customers shop with an eye for quality and value. Like us, they’re also passionate about supporting local products. Some of the best catches in the world are found right here in Alaska and we’re proud to add these items to our seafood assortment,” said Scott Patton, market manager, Walmart U.S.

New Alaska Seafood certified products include:

The Alaskan

• 12 oz. Alaska Coho Salmon
• 8 count Alaska Fish Sandwich
• 24 oz. Alaska Pollock Fillets
• 4 count Alaska Whitefish Burger
• 12 oz. Alaskan Grilled Salmon

Additional items:

• 1 lb. Alaska Cod Loin
• 1 lb. Alaska Cod Fillet
• 1 lb. Alaska Coho Salmon
• 1 lb. Alaska King Salmon
• 1 lb. Alaska Keta Salmon
• 1 lb. Alaska Rockfish
• 1 lb. Alaska Sole
• 1 lb. King Crab
• 1 lb. Snow Crab

About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere — in retail stores, online, and through their mobile devices. Each week, more than 250 million customers and members visit our 11,202 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.