A feature-rich range that comes with latest technological advancements and offers best-in-class technology and design engineering
Mumbai, May 19, 2015: The Nano continues to innovate and evolve in line with the needs of its customers. Taking the spirit of innovation further, Tata Motors today announced the launch of all-new GenX Nano range, a new compact, feature-rich hatchback for the trendy, youthful, bold and stylish customer. The new GenX Nano comes with advanced technological features which strengthens its value proposition, making it the perfect city car. The GenX Nano will be available for sale, across the country in over 450 Tata Motors sales outlets, from today.
The GenX Nano comes with a starting price of INR. X Lakhs, for the XE variant and goes upto INR XX Lakhs, for the XT variant, in Manual Transmission. The Company has introduced two variants – XMA and XTA with ‘Easy Shift’ Automated Manual Transmission. The XMA variant will be made-to-order and will be available for sales from August 2015. The XMA variant is priced at INR. X Lakhs and the top-end, XTA variant is priced at INR XX Lakhs and is available post the national launch. All prices are Ex-showroom, Delhi.
Unveiling the GenX Nano at the launch ceremony – Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., said, “The Nano has put India on the world motoring map by demonstrating innovation and frugal engineering. It continues to remain an important brand in our passenger vehicle portfolio and we have been constantly evolving the product to deliver the most relevant city car features like Easy Shift, Power Steering, the Hatch access, Bluetooth connectivity and so on, for the Indian market. The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering.”
The GenX Nano was conceived around two years ago, as a result of constant feedback from existing and potential consumers. The new range has been designed and developed by Tata Motors and its supplier teams to meet world-class quality standards and bring sheer driving pleasure to the young and dynamic customers. Under the Company’s Horizonext strategy, this smart city car has been developed under three core pillars of Designext, Drivenext and Connectnext and is targeted at the young and young at heart.
About the GenX Nano:
DESIGNEXT: With the GenX Nano, Tata Motors has introduced a new Infinity design theme, in which, the well sculpted front and rear bumpers come with an Infinity motif grille giving the car a solid and planted look. The 94 Litre boot-space in the AMT and 110 Litre boot- space in the MT version can now be accessed more easily, through the openable hatch. Stylish interiors will be available in fresh and first-in-segment* colour themes. It is equipped with the new generation Tata signature steering wheel which adds to the new-age feel of the driver’s cockpit. The car will come in seven exciting colours – Sangria Red (NEW), Persian Rose (NEW), Pearl White, Meteor Silver, Royal Gold, Dazzle Blue and Damson Purple.
DRIVENEXT: The new range comprises of five variants, three with a four-speed manual transmission (XE, XM, XT) and two variants (XMA, XTA) come equipped with a five-speed AMT gearbox which is branded as ‘Easy Shift’ Automated Manual Transmission. The GenX Nano is powered by a 624cc, multi-point fuel injected, water cooled, naturally aspirated, 2 cylinder gasoline engine with 2 valves per cylinder. The engine produces 38PS power @ 5500 RPM and 51 Nm torque @ 4000 RPM.
The GenX Nano ‘Easy Shift’ AMT has an option of ‘Sports’ mode for performance oriented drivers. For ease of maneuverability in heavy traffic and during parking, ‘Easy Shift’ AMT comes with an in-built ‘creep’ feature, which helps the car to crawl as soon as the pressure is eased off the brake pedal, without pressing the accelerator. The GenX Nano continues to have the Electric Power Assisted Steering (ePAS) designed for light steering and for easy maneuvering in tight parking and driving situations in cities.
The new range comes with advanced structural stability and offers safety features like crumple zone to cushion frontal impact, reinforced body structure for enhanced frontal crash safety, robust side doors with intrusion beams for side crash protection, anti-roll bar for high speed stability and SUV-like ground clearance of 180 mm to tackle those rough patches on Indian roads.
The GenX Nano comes with a 24 litre fuel tank and has fuel efficiency of 23.6 Kmpl and 21.9 Kmpl, for manual and AMT variants respectively (as per ARAI certification).
CONNECTNEXT: Targeted for the youth, the GenX Nano also comes loaded with connectivity features — four speakers with surround sound effect mated toAmphiStream™ music system. This AmphiStream™ music system is compatible with first-in-segment, Bluetooth™, CD, Radio, USB and AUX-in options for today’s connected generation. The car also comes with Digital Information Display with features like Average & Instantaneous Fuel Consumption^, Distance to Empty & Gear Shift Indicator^.
Tata Motors has also introduced a wide range of specially designed GenX Nano accessories like Door Visors, Sunroof, Art Leather Seat Covers, Decals, Body kit, Reverse Parking Sensors, Remote Controlled Hatch Release etc., which will also be available at the dealerships.
With all these features, the GenX Nano is the coolest compact hatch in town and also comes with low cost-of-ownership. The Company will continue to offer the new range with the best-in-segment warranty of 4 years or 60,000 km (whichever is earlier).
The GenX Marketing
Tata Motors launched an exclusive and exciting campaign in April 2015 for all existing Nano Customers called, Power of 1+1 programme. Through this unique programme, Nano owners were offered the best market price for their old Nanos and were also offered a special bonus of INR. 20,000 in addition to the price of the old car. Additionally, Nano customers could also enroll into a referral programme, through which they would be awarded a cash prize of INR 5,000 for every referral. Due to an encouraging response, the Company will extend this programme till 30th June.
For GenX Nano, the company has a well-rounded micro-marketing strategy in place to cater to three broad customer groups, identified as the key Nano customers – the First Time Buyer, The Additional Car Buyer and The Replacement (Solus) Car buyer. This approach will encompass using various channels including television ads, print ads, digital & social media, mobile marketing, experiential marketing in urban and in emerging markets and dealership activations. Besides the Nano, the Company will also innovate in each of these platforms like motion-gesture technology on digital to ensure an exciting and effective communication package.
Tata Motors has also tied-up with preferred financial partners for attractive interest rates on car loans.
With the launch of Zest and Bolt, a new profile of customers has been visiting Tata Motors showrooms. The Passenger Vehicles Business has witnessed a growth in the last 4 months and in April 2015 has recorded the highest growth at 37%. With the addition of the GenX Nano in the offering, the Company is all geared to expand its sales network from around 450 outlets to 1,500 outlets in the next 5 years. This year, the Company will add 200 outlets, across the country.
Tata Motors has a clear vision to be the most-admired by our valued customers, employees, business partners and shareholders for the rich and value-added experience the Company provides. As part of the Tata Motors’ Passenger Vehicle transformation, changing customer needs commands a lot of attention. Hence, enhancing the purchase experience for customers is an intrinsic part of customer engagement process at Tata Motors