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Successful Casino Brands


Nowadays, players are spoilt for choice when it comes to online casinos. Like most industries, there are a few exemplary brands who helped set the standards and paved the future for the iGaming market. Many of the big brands have something to offer, with some being experts in mobile gaming while others are leading the way in terms of gaming quality and bonuses.

On this page, you will find some of the most successful casino brands today and what it is about each brand that makes them one of the best in the entire iGaming sector.

Paddy Power

Paddy Power was founded in 1988 in Ireland by Stewart Kenny, David Power, and John Corcoran. Paddy Power started off as a sportsbook and has grown to become a major player in the casino industry thanks to their extensive online casino games catalogue and bonuses for new players. Now a part of the Fluffer Entertainment Group, the Paddy Power casino was launched in 2004 and is home to over 1,000 different games including slots, jackpots, roulette, blackjack, baccarat, craps, and real dealer games.

The exclusive casino games at Paddy Power include Racing Wilds, Ruby Walsh Champion’s Gold, Magnificent Wild, and Fruit Stack Deluxe to name but a few. The welcome bonus for new players is 50 free spins without deposit on the slots plus deposit £10 and get 100 spins for free. Paddy Power are known for their risqué and fun advertising, often ridiculing famous people.


Having started life as Casino-on-Net, 888casino have been business for over 25 years. Based in Gibraltar, 888casino is one of the longest running online casinos and made history when it became the first online casino to be fully licensed in the United States. They are also one of the early players in the mobile gaming market and as smart phones have become more popular they have optimised their games for the mobile gaming market.

You cannot fault the number of games available at 888casino, with over 2,000 at the time of writing including slots, blackjack, roulette, craps, keno, videopoker, baccarat, and live casino games. 888casino offers a range of exclusive casino games, some of which include the cartoon character, Captain 8. New players can take advantage of the 100% first deposit bonus up to £200 and there are 88 free spins to claim without having to make a deposit. 888casino have recently released a new ‘made to play’ advertising campaign, highlighting why different people choose to play at 888casino.

Mr Green

Mr Green was established in 2008 and was acquired by William Hill in 2019 for £242 million. When launching the casino, Mr Green became one of the first online casinos to offer games from various developers, something which has now been adopted by the industry as whole. There are roughly 1,000 games to play at Mr Green with the categories including slots, poker, blackjack, roulette, baccarat, jackpots, keno, and real dealer games.

New players can enjoy 20 free spins on the Lucky Mr Green slot when creating an account and there are five exclusive games to enjoy, three of which involve Mr Green. Advertising campaigns for Mr Green always include Mr Green himself, a man in a smart green suit who is often playing casino games and having a good time but always looking cool.


The history of Betsson can be traced back to 1963 and a company in Sweden that provided slot machines to bars and restaurants. Fast forward to 2023 and the Betsson company now owns many brands, including the Betsson casino plus Betsafe, NordicBet, and CasinoEuro to name just three. The Betsson online casino was established in 2001 and boasts over 2,000 different games.

As with most of the successful casino brands on this page, Betsson offer slots, craps, roulette, blackjack, baccarat, keno, videopoker, and live casino games with real dealers. You will also find some casino games exclusive to Betsson, such as Mega Hot Egypt and Cash Express. The Betsson casino welcome bonus is generous and new players can claim a 100% deposit bonus up to €500 plus 50 free spins on the slots.


Despite the name of this successful casino brand suggesting it is from Las Vegas, LeoVegas casino started life in Sweden in 2011. Founded by Gustaf Hagman and Robin Ramm-Ericson LeoVegas is now owned by MGM Resorts International following a takeover deal in 2022 worth $607 million. There are over 2,000 games to play at LeoVegas and new account holders can enjoy 50 free spins and a £100 deposit bonus.

The casino games include slots, instant wins, jackpots, roulette, blackjack, baccarat, poker, and live casino games. LeoVegas offer exclusive real dealer games, set in their own studio plus exclusive slot games including Star Supreme, Wild Mantra, and Avatars: Gateway Guardians. LeoVegas advertising has recently include humorous television adverts involving a man with a lion’s head plus a clever strategy to get around advertising restrictions at some sporting events by promoting their news and blog.

With a brief understanding of each online casino highlighted on this page, it quickly becomes apparent why they are all so successful. A huge choice of games, tempting welcome bonuses, access to exclusive games, mobile optimisation and eye-catching advertising campaigns have all contributed to bring these online casino brands great success.

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