Research shows nearly one in three people enjoy eating their favorite cereal outside of breakfast. With the rising trend of extending breakfast from morning to any time of day, Kellogg’s® is bringing the ultimate brinner concept to SQIRL, one of Los Angeles’ most coveted brunch restaurants.
For the first time ever, SQIRL will open for dinner. What’s on the menu? America’s favorite breakfast staple – cereal, but with a unique twist to tantalize your taste buds.
Chef Koslow will incorporate her favorite Kellogg’s cereals into a specially-curated menu for the experience, including a cereal-fied version of her coveted Ricotta Toast finished with Rice Krispies® and topped with limited-edition cereal jams.
“I was so excited when Kellogg’s challenged me to stir up my favorite cereals into dinner recipes,” Koslow said. “Cereal is such a versatile ingredient that can work for both sweet and savory dishes. Breakfast is the best meal of the day—why not have it all the time?”
SQIRL opened in 2011 and has been a brunch hit ever since. It’s been described as “Instagram come to life” and being at the “forefront of a new American breakfast revolution.”
“We’re thrilled to partner with SQIRL to help everyone up their creativity by reinventing cereal for dinner,” said Aleta Chase, marketing director at Kellogg’s. “Kellogg’s is always encouraging foodies everywhere to reimagine what a bowl of cereal can be. With this partnership, cereal pushes creative limits in the bowl and beyond.”
About Kellogg Company
At Kellogg Company , we strive to make foods people love. This includes our beloved brands—Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more—that nourish families so they can flourish and thrive.