Connect with us

Technology

Sony Unveils New “Future Lab Program”

SONY2 1

Introduces First Concept Prototype from this New Technological Research and Development Program at SXSW 2016

Sony Corporation announced the launch of a new research and development initiative called the “Future Lab Program.” The Future Lab Program embraces an approach to technological research and development that emphasizes an open creative environment and direct lines of communication with society, through which it aims to co-create new lifestyles and user value in the future. As part of this approach, the program will share concept prototypes with users while still at the development stage, and look to them for inspiration, leveraging their feedback to refine and evolve its projects.

The design for the Future Lab Program concept logo is based on an “F” and “L” motif that resembles a frame honing in on a target. This reflects the mindset behind the Future Lab Program of setting challenging goals that Sony will strive to achieve through technological innovation, together with input from the user community. Sony will be sharing each of these specific goals through a variety of concept prototypes developed by the Future Lab Program. Going forward, additional letters will be added inside the logo frame to coincide with the launch of each new prototype, each of which will symbolize the concept behind these initiatives.

The first project from the Future Lab Program will be showcased at the SXSW Interactive Festival, beginning Saturday, March 12th in Austin, Texas. The project, known as “N,” is a concept prototype featuring a hands-free user interface that creates a new way of experiencing audio such as music and sound, allowing the user to receive audio information without having to insert any object into his or her ear. Sony will unveil a number of concept prototypes and technologies, including “N,” at its booth (“Sony’s Future Lab Program at SXSW”) during the SXSW Interactive Festival.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Text Translator

Awards Ceremony

Click on the Image to view the Magazine

GBM Magazine cover


Global Brands Magazine is a leading brands magazine providing opinions and news related to various brands across the world. The company is head quartered in the United Kingdom. A fully autonomous branding magazine, Global Brands Magazine represents an astute source of information from across industries. The magazine provides the reader with up- to date news, reviews, opinions and polls on leading brands across the globe.


Copyright - Global Brands Publications Limited © 2024. Global Brands Publications is not responsible for the content of external sites.

Translate »