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Pop-Tarts® Tricks And Treats Fans At Kellogg’s NYC Café Takeover

Limited-time Pop-Tarts café offers deliciously fun treats, thrilling tricks and first taste of new product

 In advance of Halloween, Pop-Tarts® will throw treats and tricks into one bubbling cauldron as it takes over Kellogg’s NYC Café. From October 24 -27, the café will exclusively feature new Pop-Tarts recipes designed to surprise unsuspecting taste buds with either a sweet treat or a thrilling flavor trick.

“This Halloween, we celebrated everyone’s favorite things about Pop-Tarts – their soft crust, filling and frosting – to create a one-of-a kind menu full of tasty treats,” said Joe Beauprez, Senior Manager of Pop-Tarts Marketing. “With recipes so simple fans can re-create the full menu at home, our café takeover shows there is no limit to how you can enjoy your favorite Pop-Tarts.”

Recipes for recreating all the scary-good Halloween-themed Pop-Tarts creations from the takeover can be found here. While you can simply try out these sweet treats or purchase boxes of Pop-Tarts at the café, you can also choose to take a risk with spooky flavor tricks:

  • Zombie Eye Tart-Pops – Frosted Cherry Pop-Tarts are coated in icing, rolled into balls, and served by a witch; but keep an eye out, one could satisfy your sweet tooth, the other could shock you with a tongue-twisting, sour surprise
  • Finger Freezer Milkshakes – Made with delicious Frosted Strawberry Pop-Tarts, these dripping-red milkshakes are served up by a mad scientist who was a little too hands-on but don’t worry any fingers you may find are only sweet candy
  • Fang Sandwiches – Made with tasty Frosted Blueberry Pop-Tarts and marshmallows, your friends will ‘dye’ when a vampire delights you with these “chatterbox” sandwiches that just might turn their mouths a hilarious blue

The bravest guests at the café can sign up to experience extra frights in the Pop-Tarts “Crypt” beneath the café. Those who survive will be rewarded with the sweetest treat of all – a first taste of new Pop-Tarts® Bites before they are on shelves this December. With everything that’s great about Pop-Tarts®,including the soft crust, filling and frosting, these bite-sized pieces are perfect for snacking anytime and anywhere – available in two classic flavors, Frosted Strawberry and Brown Sugar Cinnamon.

The Pop-Tarts Tricks and Treats Café will be open for all fans to enjoy from 11 a.m. – 11 p.m. on October 24-27. The “Crypt” in the underbelly of the café will only take souls between 5-8 p.m. on October 24and October 25, and from 2-11 p.m. October 26-27. Those who dare to enter the crypt are encouraged to purchase tickets in advance at

For more information about Pop-Tarts® check out follow the brand on Twitter, Instagram, and Facebook.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit or


SOURCE Kellogg Company

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