By mid-afternoon, most of us are craving a break to help fuel ourselves through the rest of the day. Rold Gold, one of the flagship brands from PepsiCo’s Frito-Lay division, is on a mission to deliver what millennial women need to enjoy their break and recharge. From the wide array of snack options for that much-needed afternoon boost, to quick-to-view and easy to enjoy Facebook videos, Rold Gold’s got what you need to conquer your afternoon break time. That’s why the Rold Gold brand has partnered with OMD New York and Facebook’s Creative Shop for the new “YA GOLD!” video series designed to give millennial women quirky pep talks to help tackle the afternoon slump.
Starting today, the Rold-Gold brand is venturing into new territory with its “YA GOLD!” campaign by introducing a novel News Feed video hack that delivers relevant content in a clever way. The campaign is a take on the “choose-your-own-adventure” mechanic that brings Rold Gold a step closer to delivering truly personalized, relevant content at scale that will ultimately, drive business.
Created and produced with Electus Digital and Facebook Creative Shop, the videos features an autoplay video that expands from square to full screen vertical video when tapped from News Feed. In this layout, snackers looking for an entertaining boost during their break can choose which everyday stressor is getting them down by simply scrubbing to that section. The sassy “YA GOLD!” ladies take it from there with customized pep talks from the top and bottom borders of the full video screen.
“The Rold Gold brand has always been a go-to favorite for busy people who need a little boost with their afternoon snack break,” said Bart LaCount, senior director, Frito-Lay North America. “The ‘YA GOLD!’ video series builds on that idea by delivering content that seeks to deliver that same idea of a better break, in a place where we know our consumers already go for those five minute respites from their chaotic day. The unique content and presentation will hopefully put a smile on your face before you go back to tackling that inbox.”
Rold Gold brand products are available in select retail stores nationwide.
About Rold Gold
Rold Gold is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog,http://www.snacks.com, on Twitter at http://www.twitter.com/fritolay and on Facebook athttps://www.facebook.com/roldgold.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visitwww.pepsico.com.