The new Jeep Compass “Recalculating” commercial makes its TV debut during the biggest football match of the season, which will crown this year’s European champions
Hundreds of millions of TV viewers worldwide will watch the final of Europe’s top competition, as Juventus takes the field. The Jeep brand has been alongside the team all the way to the big match and will take this opportunity for the first showing in main European markets of the new “Recalculating” commercial, starring the new Jeep Compass immediately after the digital preview on June 2. The premiere happens just ahead of the launch of the Jeep Compass, arriving in Jeep dealerships in July, when customers will be able to take a closer look at the SUV’s authentic Jeep design and experience first-hand the new Compass’s legendary off-road capabilities, excellent on-road dynamics and full array of advanced user-friendly connectivity and safety technologies.
“Recalculating” is a 60-second commercial that offers a creative take on the sat-nav voice applying it to the important decisions and tough challenges encountered in one’s real life instead of road directions. The characters are shown making headway and tackling the obstacles that come their way – be it professional opportunities or game changing events tied to family. Life is unpredictable and throws many a curve, but that only offers an opportunity to strengthen our spirit, define our identity and grow while making new discoveries. Regardless of your destination, in the new Compass you can take a thousand different, extraordinary and ever-changing roads to reach it.
The “Recalculating” campaign draws the spotlight on the new Jeep Compass as it enters an extremely competitive segment in the SUV class. The underlining message – that everyday life can take one in unexpected directions – matches the values of freedom and spirit of adventure that define the Jeep brand and the new Jeep Compass.