MasterCard and Gwen Stefani Announce Priceless Surprise Performance
Gwen to perform intimate show exclusively for MasterCard cardholders
NEW YORK, NY – January 20, 2015 – The first lady of rock Gwen Stefani is set to light up the stage in what promises to be an unforgettable evening. MasterCard and Gwen Stefani are partnering to bring a Priceless Surprise performance at the Orpheum in Los Angeles on Saturday, February 7th.
As the first surprise coming out of the recently announced partnership between Stefani and MasterCard, this is sure to be an evening filled with the unexpected. Tickets to this intimate Gwen Stefani show will be available for purchase with a MasterCard beginning Wednesday, January 21st at 12 PM PST.
“MasterCard has created a movement that is cutting through the predictability of everyday life to deliver something special to people – something priceless – and I’m excited to be a part of that,” said Stefani. “We are working together on some amazing surprises for the L.A. show.”
The L.A. performance is just one of the many surprises MasterCard and Stefani are delivering for cardholders, including a chance to meet Gwen Stefani and spend the day with her.
“We’ve all got that thrill-seeker in us, the one who thrives on those unexpected moments in life,” said Raja Rajamannar, chief marketing officer, MasterCard. “At MasterCard, we’ve turned that into an opportunity to deliver something extra to our cardholders through our always-on Priceless Surprises platform. And we’re partnering with premiere artists like Gwen Stefani to help us deliver the unexpected for those who have a passion for music.”
Priceless Surprises is an evolution from celebrating priceless moments and enabling priceless experiences to inspiring Priceless in new and unexpected ways.With a “surprise” it truly becomes about the individual and driving meaningful experiences by delivering unique and unexpected priceless surprises to our cardholders across their passions from music and sports to arts and entertainment and culinary.
MasterCard (NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.