Connect with us

Lifestyle

Loro Piana: Cashmere and sustainable development

Advertisement

For Loro Piana, uncompromising standards are an overriding imperative. The Italian house has made exquisite cashmere products since 1960, always putting quality before quantity. Now, thanks to extensive research into cashmere production, Loro Piana has developed a method that optimizes quality while ensuring sustainable development.

To obtain perfect cashmere – meaning fiber thickness of under 14 microns – Loro Piana launched an ambitious project in China in 2009 in the Alashan region, where the goats from which the fiber is obtained are bred.  Joint research by Jilin Agricultural University, Camerino University in Italy and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) culminated in the “Loro Piana Method”.

Advertisement
Advertisement
Advertisement
© Loro Piana

For Loro Piana, uncompromising standards are an overriding imperative. The Italian house has made exquisite cashmere products since 1960, always putting quality before quantity. Now, thanks to extensive research into cashmere production, Loro Piana has developed a method that optimizes quality while ensuring sustainable development.

Advertisement

To obtain perfect cashmere – meaning fiber thickness of under 14 microns – Loro Piana launched an ambitious project in China in 2009 in the Alashan region, where the goats from which the fiber is obtained are bred.  Joint research by Jilin Agricultural University, Camerino University in Italy and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) culminated in the “Loro Piana Method”.

Advertisement
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Global Brands Magazine is a leading brands magazine providing opinions and news related to various brands across the world. The company is head quartered in the United Kingdom. A fully autonomous branding magazine, Global Brands Magazine represents an astute source of information from across industries. The magazine provides the reader with up- to date news, reviews, opinions and polls on leading brands across the globe.


Copyright - Global Brands Publications Limited © 2020. Global Brands Publications is not responsible for the content of external sites.

Translate »