KOBE X Vino Shoe Inspired by Off-Court Team Bonding

In his 19-year professional career, Kobe Bryant has consistently challenged his teammates – from rookies to veterans – to achieve success and maximize their strengths through hard work and determination.

His maniacal focus on the court has resulted in five world championships. Bryant understands that success also stems from relationships with teammates away from the court, the kind of bonding that occurs over team dinners with wine.SP15_BB_KOBE_X_705317-333

The design of the KOBE X Vino basketball shoe evokes transparency via the shoe’s translucent components and color story. Early in his career, Bryant found that breaking bread over a glass of wine was a great way to solidify trust and bond together as friends and teammates. Those memories provided direct inspiration for the KOBE X Vino, where the color tone stems from green grapes used for white wine.

The KOBE X Vino will be featured in a one-of-a-kind mobile experience on nike.com, a first ever for Nike Basketball. This experience will tell the inside story behind the KOBE X using webGL technology that showcases an interactive model of the shoe, haptic vibrations, animations and audio direct from Bryant.

The KOBE X Vino will be available globally at nike.com and select retail locations on March 7. Coordinating apparel will also be available.

Pin It

Leave a Reply

Your email address will not be published. Required fields are marked *