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Ketchup’s Got a New Mustard

New Campaign Introduces New Heinz Yellow Mustard, Ketchup’s Main Squeeze

PITTSBURGH–(BUSINESS WIRE)–Heinz, the maker of America’s Favorite Ketchup®, wants to make your favorite mustard, too. Heinz is launching a new, better-tasting yellow mustard than it’s ever offered before at retailers nationwide for the first time. Heinz will unveil a 360 advertising campaign today, “Ketchup’s Got a New Mustard”, touting Heinz Ketchup’s new main squeeze: Heinz’ New Yellow Mustard.

“Our Yellow Mustard launch is unprecedented for Heinz and for the mustard category,” said Eduardo Luz, President of Heinz North America. “Heinz is America’s Favorite Ketchup, and we’re aiming to become America’s favorite mustard, too. We want people to love their yellow mustard as much as they love our ketchup.”

Using 100% natural ingredients, including stone-ground mustard seeds and a secret blend of spices and vinegar, Heinz’ new yellow mustard recipe delivers a perfect balance of flavor and tang. The national launch of this new recipe is being supported by a campaign to drive unparalleled awareness within the mustard category.

“We know that people don’t really think about yellow mustard, so we needed to inspire them with a bold creative idea to shake things up a bit,” said Jessica Ryan, Associate Director of Marketing, Heinz Brands at Heinz North America. “Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste.”

The advertising campaign, “Ketchup’s Got a New Mustard”, tells the story of Heinz Ketchup’s decision to break up with his ex-mustard, and what happens when he starts a new relationship with the new Heinz Yellow Mustard recipe.

Heinz Yellow Mustard is available in 8oz, 14oz, and 20oz upside-down squeeze bottles at retailers nationwide, including Walmart and Target locations, for a suggested retail price starting at $1.69.

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

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