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How is Sony Shaping the Indian Television Market?

How is Sony Shaping the Indian Television Market

As per a report, Sony India acquires around 60% of its annual revenue from its television sales. The company’s TV sets are well-reputed, thanks to their top-notch quality, features and facilities. If you are planning to buy the latest Sony LED TV, you can expect bright, clear and distinct visuals.

The company also offers a long line-up of 4K ready televisions, whose picture quality is a distinct improvement upon the Full HD alternatives. Moreover, its smart TVs also come with innovative features, which are lacking in some of the best television sets from other recognised brands.

Sony’s impact on India’s TV industry

Sony was one of the first brands to launch affordable and compact television sets for budget-friendly customers. Even today, their 32 inch LED TV price remains reasonably marked, enabling more consumers to acquire quality products from Sony without overburdening their finances.

Besides this budget market, Sony has also introduced some models under the large-screen TV segment. For instance, the company sells TVs with screen size that can measure around 85-inches. A television set with such a remarkable size is not for everyone though, and is priced accordingly. Still, if you have the necessary space to house a TV of this dimension, you can utilise the Bajaj Finserv EMI Network Card for instant purchase and No-Cost EMI conversion of bills.

With partner stores located at over 1,900 Indian cities, the Bajaj Finserv Market makes purchasing a television set of your choice simpler than ever.

Cardholders can also take advantage of pre-approved offers to simplify and accelerate the loan application process. These offers are available on various credit options, such as credit cards and personal loans, among others. You can check your pre-approved offer by providing a few important details, such as your phone number and name.

Why are Sony television sets so popular in India?

Sony TV range comprises several options, starting from pocket-friendly models to premium range TV sets. The following are some other reasons that are responsible for the increasing popularity of Sony TV sets in the country –

  • Sony smart televisions ship with Android OS

Sony is one of the few brands whose smart televisions run on Google’s Android platform. Other companies rely on inferior operating systems, which can diminish user experience. Running on Android also means easier access to several important applications, which are incompatible with many other operating systems. Thus, whether it is a 32-inch LED TV or a bigger model, the presence of Android can ensure easier control, navigation, and functionality.

  • OLED displays ensure natural colour

While several TV brands may market displays using fancy words, a Sony LED TV is fitted with a simple OLED screen. However, it is highly effective in showcasing visuals naturally. Images tend to be dimmer than some other company models as well, which is also a positive aspect. Dimmer visuals reduce strain on your eyes, leading to increased comfort, even when watching the television in low-light conditions.

  • Dolby Vision

Sony televisions come equipped with Dolby Vision, which is a specialised technique where the TV automatically decides the visual setting based on the scene playing currently. The resulting image has the highest visual fidelity and colour settings for the best outcome. Dolby Vision has inspired several other companies to launch a similar system, but Sony’s version still stands out as the most dependable one.

These are but some of the features that make Sony TVs a good option to consider when looking to buy one. Also, factor in the reliable customer service quality that Sony guarantees to its customers. With numerous service centres located across India, you can walk into any of these outlets and seek help for your damaged Sony product.

TV enthusiasts are constantly waiting to see what else Sony television sets have to offer. It is safe to assume that the company will continue to play a major role in the evolution of television technology.

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